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Ultra HD Foundation New Launch Party By Eva Choi

To demonstrate the Ultra HD power to all professional makeup artists and beauty editors in town, MAKE UP FOR EVER held a product new launch party, featuring honored guest, international renowned photographer and makeup artist, Donald Chiu.

Ultra HD Foundation New Launch Party

Ultra HD Foundation New Launch Party

By Eva Choi

To demonstrate the Ultra HD power to all professional makeup artists and beauty editors in town, MAKE UP FOR EVER held a product new launch party, featuring honored guest, international renowned photographer and makeup artist, Donald Chiu.

MAKE UP FOR EVER is the pioneer of HD definition face makeup position since 2008. In 2005, we migrates to 4K (Ultra HD) definition, presents the first 4K technology compatible Ultra HD foundation which is so ultra-perfect and it makes the skin look flawless, natural and luminous without ever revealing its presence thanks to the exclusive ingredient 4K Complex.


To celebrate this revolution, MAKE UP FOR EVER held a product new launch party earlier this summer, featuring honored guest, international renowned photographer and makeup artist, Donald Chiu, spoke of the evolution of makeup and photography also the importance of advanced foundation under 4K technology.
“Makeup and photography is the perfect crossover, they are complementary to each other. If the foundation is not good enough, the blemishes become visible under camera, and the best image won’t be achieved even retouched by software. So you need a foundation to give you an invisible coverage under daily lights, the naked eye and 4K technology, I truly recommend Ultra HD foundation .” said Donald.


To demonstrate the Ultra HD power, Donald performed a makeup show under 4K camera, even it is 4 times of full HD format with more pixels, more realistic color and sharper image, the makeup still looks prefect in front of all guests include professional makeup artists and beauty editors.