Philosophy
Philosophy August 26, 2013

MAKE UP FOR EVER, a professional 360° vision.

Philosophy

Philosophy

August 26, 2013

MAKE UP FOR EVER, a professional 360° vision.

A Multifaceted Brand

The professional experience of MAKE UP FOR EVER cannot be summed up by fashion shows or photo studios. It touches on every facet of professional makeup: cinema, TV, theatre, opera, cabarets, dance, concerts, street shows, circuses, drag artists, embalmers… Every field finds a  response adapted to its needs.

With this 360° vision, MAKE UP FOR EVER is a reference for professionals. A fact when we talk about products created by a pro for pros. This open spirit is still intact today. In magazines, on stage or on the screen, MAKE UP FOR EVER is the indispensable backstage brand. The products have met with unstoppable success and the public has finally discovered this favourite brand of the professionals.

The Needs of Professionals

To create a product, Dany Sanz draws inspiration from the needs of makeup artists. Her artistic sensitivity, curiosity and natural generosity make her a unique witness to their particular needs. When Nicolas Cordier (CEO of MAKE UP FOR EVER) asks her to work on a “Think Tank”, a collection of ideas, the results are almost immediate: from a new foundation line, HD, to a “Nicotine” tooth varnish for film, or a new “clown white” for the living arts, Dany Sanz never ceases to innovate.

MAKE UP FOR EVER products reflect this generous attitude. The high-tech formulas are on the cutting edge of innovation and are the centre of attention. “Everything goes into the formula, not the packaging,” confirms Nicolas Cordier. Far from excessive marketing claims, all of the creative energy of the MAKE UP FOR EVER teams is concentrated on the effectiveness of the formulas, the comfort of the textures and the choice of the colours.

Ranges That Prove Themselves

The success of MAKE UP FOR EVER products comes directly from the field, as proven by the numerous events in which the brand is actively present. The guarantor of uncompromising development, Dany Sanz is the guardian of this “pro temple”.

Stage, fashion shows, show biz, cinema, fashion

MAKE UP FOR EVER wants to offer the very best to professional makeup artists, who express their gratitude, a sign of a sincere and respectful relationship.