Academy News
London IMATS 2013 July 22, 2013 : Make Up For Ever London

Last June, all the Paris Academy Team was in London for the International Makeup Artist Trade Show. Experience again this famous exhibition and access the makeup artist world with us.

One of the most unusual things during these three days was definitely the remarkable “Horrors Museum” where you could appreciate the most spectacular transformations and special effects never seen before.

London IMATS 2013

July 22, 2013 : Make Up For Ever London

Last June, all the Paris Academy Team was in London for the International Makeup Artist Trade Show. Experience again this famous exhibition and access the makeup artist world with us.

One of the most unusual things during these three days was definitely the remarkable “Horrors Museum” where you could appreciate the most spectacular transformations and special effects never seen before.

For the first time, the make up for ever academy took part in the international makeup artist trade show – or imats – in london. during three days, all the academy team offered impressive body painting shows and intensive trainings for visitors.

Nil Berköz and Mylène Ruaux - teachers at the Paris Academy and Makeup Artists - created a huge buzz during this trade show with their remarkable creations, meanwhile, the staff was presenting the Academy's training programs.

The London IMATS was a great Rendez-Vous for the Academy and an extraordinary meeting place for makeup artists, whether professionals or amateurs, in search of quality products for beauty and artistic makeup or special effects.

In a few words, the London IMATS took your breath away. Almost seventy exhibitors, twenty master classes, contests and parades presenting characters all as scary as each other. This trade show offered everything you need, from basic to the rarest products with a lot of events and training sessions.

One of the most unusual things during these three days was definitely the remarkable “Horrors Museum” where you could appreciate the most spectacular transformations and special effects never seen before.

For instance visitors could admire various scary characters such as monsters or zombies but also replicas of many famous movie characters like the last James Bond, Yoda from Star Wars, a chimpanzee from Planet of the Apes, etc. The results were at once incredible and very natural. From fake wrinkles to fake hair and from fake blood to fake scars, everything was perfectly made.

Finally all the ingredients were there to animate the trade show in a very friendly atmosphere and the London IMATS was clearly THE place to be for makeup artists and makeup addicts from all around the world…

See you there next year!

  • Tags:
  • London IMATS,
  • Paris Academy,
  • Trainings,
  • Tradeshow,
  • Body painting,
  • beauty,
  • artistic,
  • special effects,
  • 2013