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UNLIMITED COLORS
Stories

UNLIMITED COLORS

Life is so colorful, inspiration is everywhere. A seemingly endless palette of shades and sources – skin tone, hair colors, clothes, and fabrics, not to mention the extraordinary range of...

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How to wear primer by Jaehee Koh, Makeup Artist
Stories

How to wear primer by Jaehee Koh,...

ARE YOU WEARING PRIMERS EVERY DAY? Before I knew STEP1 Skin EQUALIZER, if I had specific concerns, I just used classic primers. But, after testing new concept primers, I use STEP1 Skin...

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In the shoes of a store manager
Stories

In the shoes of a store manager

Walking less than a straight line to get where she is, Celine Couillaud, manager at the MAKE UP FOR EVER flagship store on rue la Boétie in Paris, didn’t...

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TOOLS TO MAKE MAGIC WITH
Stories

TOOLS TO MAKE MAGIC WITH

The correlation between art and makeup has always been extremely clear for Dany Sanz, Founder and Creative Director of MAKE UP FOR EVER. Body painter slash makeup artist,...

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BACKSTAGE PASS
Stories

BACKSTAGE PASS

Born in North Carolina to Swiss parents, MAKE UP FOR EVER International PRO Trainer and Makeup Artist Laïla Friedli has been living and working in Paris for the past 8...

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Makeup your own mind
Stories

Makeup your own mind

What could be better than going to sleep at night knowing you made the world a more beautiful place that day?  As a professional makeup artist, you may not be in the spotlight...

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Makeup your own mind
Stories

Makeup your own mind

What could be better than going to sleep at night knowing you made the world a more beautiful place that day?  As a professional makeup artist, you may not be in the spotlight...

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Look Again
Stories

Look Again

An artistic technique that seems totally real, trompe l’oeil makes the eye believe it is seeing something when in fact, it isn’t. With a wink and a nod to cheekiness, you...

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Artist Shadow
Stories

Artist Shadow

Maybe, for some, releasing a small, capsule collection is perfect. But not when it comes to eye shadows. Shouldn’t you be able to match anything you want to an eye shadow, from a Blue...

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The Academies
Stories

The Academies

It was only a matter of time. When MAKE UP FOR EVER opened the first Academy over ten years ago , Dany already had a...

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