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In the shoes of a store manager
Stories

In the shoes of a store manager

Walking less than a straight line to get where she is, Celine Couillaud, manager at the MAKE UP FOR EVER flagship store on rue la Boétie in Paris, didn’t...

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Makeup your own mind
Stories

Makeup your own mind

What could be better than going to sleep at night knowing you made the world a more beautiful place that day?  As a professional makeup artist, you may not be in the spotlight...

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Look Again
Stories

Look Again

An artistic technique that seems totally real, trompe l’oeil makes the eye believe it is seeing something when in fact, it isn’t. With a wink and a nod to cheekiness, you...

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Artist Shadow
Stories

Artist Shadow

Maybe, for some, releasing a small, capsule collection is perfect. But not when it comes to eye shadows. Shouldn’t you be able to match anything you want to an eye shadow, from a Blue...

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The Academies
Stories

The Academies

It was only a matter of time. When MAKE UP FOR EVER opened the first Academy over ten years ago , Dany already had a...

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Aqua Range: Staying Power
Stories

Aqua Range: Staying Power

Created to meet a direct request from the French Synchronized Swim Team in 2006, the MAKE UP FOR EVER Aqua range is not just waterproof, but smudge,...

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Inspired by Latin America
Stories

Inspired by Latin America

A LATIN/FRENCH BALANCE “Half of my DNA is French - I was born in Paris – but my father was Spanish through and through. So I am a bi-cultural hybrid. Some of my family is in Spain, some...

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Inspired by Latin America
Stories

Inspired by Latin America

A LATIN/FRENCH BALANCE “Half of my DNA is French - I was born in Paris – but my father was Spanish through and through. So I am a bi-cultural hybrid. Some of my family is in Spain, some...

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360°Artistry
Stories

360°Artistry

Dedicated to creativity in all its forms, MAKE UP FOR EVER is definitely global, both geographically – it is sold all over the world! - and in the truest sense of the word: conceived by a...

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Inspired to share
Stories

Inspired to share

No matter who you talk to at MAKE UP FOR EVER, everybody seems to exude the same positive, artistic energy. It’s like one big, happy family. Anyone who has ever spent time with Dany Sanz,...

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Live your life in HD
Stories

Live your life in HD

Dany Sanz, Founder and Artistic Director of MAKE UP FOR EVER and a makeup artist herself, got everybody on the case immediately. Months were spent in the lab, with chemists concocting...

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