Stories
360°Artistry March 27, 2014

Whether on-stage, on-camera or going down a catwalk, MAKE UP FOR EVER’s passion for artistry makes up a big part of its DNA.

360°Artistry

Life is a stage - whatever your role, MAKE UP FOR EVER is here to help you play it!

360°Artistry

March 27, 2014

Whether on-stage, on-camera or going down a catwalk, MAKE UP FOR EVER’s passion for artistry makes up a big part of its DNA.

Dedicated to creativity in all its forms, MAKE UP FOR EVER is definitely global, both geographically – it is sold all over the world! - and in the truest sense of the word: conceived by a professional makeup artist for her fellow pro makeup artists, MAKE UP FOR EVER outgrew that initial reason for being quickly, as women adopted it as their makeup brand.

But its professional expertise still carries a lot of weight.

When you think fashion and catwalks, the brand is there. And in dance, from ballet to tango, and sports, from ice skating to synchronized swimming – there is even an annual MAKE UP FOR EVER Synchronized Swimming Open, and its Aqua range was created at the request of the French Olympic team! See them featured backstage on the new hit US TV program “Orange is the New Black” and onstage at the Crazy Horse Cabaret of Paris, where they created a new flesh-toned body foundation exclusively for the cabaret’s performers.

MAKE UP FOR EVER is all about artistry. It is the go-to name for TV and movies, theater and stage, and music as well. The best makeup artists of the future are trained at the MAKE UP FOR EVER Academies, and their teams participate in – and win! - some amazing professional makeup competitions every year. You will find MAKE UP FOR EVER, too, sponsoring film festivals, such as those in Dubaï and Cairo, as well as other great events all over the world.

The brand is also committed to lending their expertise and passion for ‘healing’ makeup to the medico-social world, like in hospitals, where MAKE UP FOR EVER Founder and Artistic Director Dany Sanz has been involved for years, helping to make the world a more beautiful place.

 

Truly 360° of creative makeup artistry.