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Aqua Range: Staying Power April 16, 2014

What did we do before the advent of Aqua, our high performance, long-wearing waterproof line of products? Life certainly stays more beautiful now.

Aqua Range: Staying Power

It was created to work in extreme conditions underwater but, I’m happy to say, it looks pretty beautiful on dry land too

Aqua Range: Staying Power

April 16, 2014

What did we do before the advent of Aqua, our high performance, long-wearing waterproof line of products? Life certainly stays more beautiful now.

Created to meet a direct request from the French Synchronized Swim Team in 2006, the MAKE UP FOR EVER Aqua range is not just waterproof, but smudge, humidity, sweat, and any-other-challenge-you-can-name-proof and extra long-wearing as well.

Aqua products are essential to pro makeup artists and sports and entertainment figures – imagine what synchronized swimmers or ice skaters must have gone through without it, or those performing under hot lights for hours! – but also to women who want to apply their makeup in the morning and have it look just as flawless at the end of a long day (that’s to say, all of us). Our expertise insists that we subject all Aqua products to the same high level of performance as any other MAKE UP FOR EVER product. Waterproof, yes, but also made to look impeccable for those living in hot and humid countries. Everything has to deliver the same perfect results as anything else we put our name to. Dense pigmentation, smooth application, our usual extensive range of shades and effects, and always, always, an impeccable finished look.

So whether under the pressure of a real catwalk or on the catwalk of life, Aqua is a woman’s best makeup friend!

  • Tags:
  • Aqua,
  • Waterproof,
  • Smudgeproof,
  • Sweatproof,
  • Wetproof,
  • Extreme conditions,
  • High-performance,
  • Long wearing,
  • Snchronized Swim Team