Stories
Happy Birthday MAKE UP FOR EVER! December 19, 2013

MAKE UP FOR EVER’s mission is to give women access to all the products and savoir-faire of the pro makeup artist world. As a brand created by a professional makeup artist for makeup artists, MAKE UP FOR EVER has never lost touch with its roots. It is and always has been about sharing the artistry with pros and women.

Happy Birthday MAKE UP FOR EVER!

When I first created MAKE UP FOR EVER, I did so not only for me, but for makeup artists in all areas of the industry, and every woman in the world. 30 years later, we are still at their service. Dany Sanz.

Happy Birthday MAKE UP FOR EVER!

December 19, 2013

MAKE UP FOR EVER’s mission is to give women access to all the products and savoir-faire of the pro makeup artist world. As a brand created by a professional makeup artist for makeup artists, MAKE UP FOR EVER has never lost touch with its roots. It is and always has been about sharing the artistry with pros and women.

When MAKE UP FOR EVER was first created in 1984, Founder and Artistic Director Dany Sanz already had a well-documented grounding in and unshaken love for the arts. As such, they have been a part of every move the brand has made over the past 30 years.
A makeup palette has always been considered an artist’s palette at the company. Makeup is another means for self-expression, like painting, the skin being the canvas.

Believing in the truth that mastery unleashes creativity, MAKE UP FOR EVER has perfected products and makeup techniques in order to liberate the artistic aspirations in all of us.

Passing on knowledge and educating others – whether internally, in-store or through the MAKE UP FOR EVER Academy’s worldwide network – are pretty good 'raisons d’être' to explain the company’s existence. They play such an important role in the story.

Mastering the art of makeup will give you the freedom to play with it every day, and to reveal your inner artist.

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  • Happy birthday,
  • 30 years Anniversary,
  • Makeup artist,
  • Creation,
  • Dany Sanz,
  • 1984,
  • paris