To launch the Aqua Range in Seoul, our South Korean team gathered 120 power bloggers, 10 beauty journalists and 30 influential makeup, beauty and fashion people to a giant pool party at the Hamilton Hotel. The motto: I love Aqua Party
Many activities were organised to entertain the special guests such as an Aqua Queen photo contest, an I Love Aqua experiment, photo sessions with models and MAKE UP FOR EVER makeup artists, and a performance of Synchronized Swimming.
Fancy an Aqua makeover? The Aqua Queen photo contest was the opportunity for the guests to get the Aqua Miami makeup look and pose as models in the specially created photo zone. At the end of the evening the three photos were elected by the staff, and the winners received free gifts to take home. Who are the lucky ones!!!
This was follow by the I Love Aqua experiment allowing bloggers and journalists to test for themselves the water resistance of the Aqua products. Guided by our makeup experts on how to apply the new range, partiers drew the Aqua Liner onto their hands and put them in a jar of water. This was a great way for them to get their own opinion and then introduce the range on their online community.
To carry on creating a dynamic atmosphere, guest were encourage to take part in a photo shoot with our Aqua models after they had reproduced the Miami Fashion Week Catwalk.
And finally the ultimate test, a spectacular performance of Synchronising Swimming. How else could our teams demonstrate the irreproachable waterproof hold of the Aqua Liner. The show was a lovely experience for everybody. And convinced our guests on the high performance of the Liner.
As a result many blogger spread the word on their online community creating a positive buzz around the Aqua Liner.