THE NEW COLLECTION OF BRUSHES
A FULL COLLECTION OF BRUSHES IS BEING UNVEILED WITH 76 REFERENCES. PROFESSIONAL TOOLS, CLASSICS, BASICS, PRACTICAL BRUSHES, AND CREATIVE BRUSHES FOR ARTISTIC EFFECTS...
As the fundamental tool for the MAKE UP FOR EVER universe, the brush has always been an essential element since the creation of the brand in 1984. The brushes have been developed and improved over time, and are now close to a new level of perfection.
WITH THIS COLLECTION’S LAUNCH, MAKE UP FOR EVER HAS CREATED TOOLS THAT WILL MEET BOTH THE MOST SPECIFIC DESIRES AND THE SIMPLEST OF NEEDS.
For the choice of materials, Dany Sanz, creator & Artistic director of the brand, selected from a variety of technological breakthroughs in terms of synthetic fibers of the most perfect quality, close to the silky softness that natural hair offered in the past.
The basic essential brushes have been combined with the most technical tools, for professionals with skillful strokes who seek out specific shapes and particular effects, especially for body painting.
The collection is both useful and highly creative, and it will meet all the needs and desires of make-up artists and make-up brush enthusiasts (foundation, blush and powder application, etc.) around the world.
With this new range of brushes, there is an even stronger link to the world of painting and artistic creation. MAKE UP FOR EVER is showing more than ever how close it is to the cutting edge of innovation with this bold, radical (choosing to create a range of 100%newsyntheticfibers), ambitious (a vast offer of 76 references) and highly creative (new shapes, original tools) collection.
IN MAKE-UP, THE BRUSH IS A FUNDAMENTAL TOOL, AND THE CANVAS OF THE PROFESSIONAL OR AMATEUR MAKE-UP ARTIST IS THE FACE AND THE BODY. GOING FULL CIRCLE, THE BRUSH IS AN EXTENSION OF THE HAND AND FINDS ITS DESTINATION: THE BODY.
A VISIONARY ARTISAN
WITH THIS COLLECTION, MAKE UP FOR EVER HAS CREATED TOOLS FOR THE FUTURE, AND PROJECTS ITSELF INTO THE MAKE- UP OF TOMORROW WITH THESE NEW AND EXCEPTIONAL FIBERS.
The brand has taken a psychological and technological gamble that will shake up the ideas and habits of make-up artists, who have chosen the qualities of natural bristles in the past. This innovative new collection marks a real breakthrough in this sector. These high technology fibers with many different uses push make-up application even further, beyond what was possible in the past. Dany Sanz, who has never made compromises in her artistic choices and product development, now firmly believes that these new fibers justify their use in the production of ALL MAKE UP FOR EVER brushes.
THIS WELL THOUGHT-OUT, MEASURED AND CAREFULLY BALANCED DECISION MADE BY DANY SANZ IS NOW THE BEGINNING OF A DARING AND CONFIDENT ADVENTURE, THE CHOICE OF INNOVATION AND TECHNOLOGY.