London IMATS 2012

London, United Kingdom: MAKE UP FOR EVER made quite an impression at the IMATS that took place in London from February 3rd-5th, 2012.

The International Make-Up Artist Trade Show (IMATS) is the makeup world’s largest gathering. The IMATS is held annually in London and thousands of makeup artists, vendors and enthusiasts discuss, display and collect the best that the industry has to offer. Makeup professionals from fashion and film (including Oscar, BAFTA and Saturn award winners) educate and demonstrate their skills at the IMATS.

Some of the makeup industry’s most dazzling artists were booked for the show, including Dany Sanz, Creator & Artistic Director of MAKE UP FOR EVER. During a crowded makeup workshop, she performed an impressive live demonstration of body painting, sharing with the public her professional techniques, passion and creative vision for this cutting-edge art.
On the theme of “The Magic of Camouflage Makeup and the Art of Transformation”, Dany Sanz magically transformed a tattooed model into an innocent baby doll with the help of MAKE UP FOR EVER Tribe members Ludo Lasson and Andrée-Line Dumont.

Present at the MAKE UP FOR EVER stand were teachers from the MAKE UP FOR EVER ACADEMY and the MAKE UP FOR EVER Business PRO Team who all made the trip from Paris for this international event. Visitors to the stand, including internationally renowned makeup artists, were able to discover more than 1500 of the brand’s high performance products.
The IMATS were the ideal venue for MAKE UP FOR EVER to once again cement its reputation as a leader in body painting and makeup artistry.