We are chuffed to announce the opening of our first freestanding boutique in L.A. this month. This 120 square meter flagship will be located 132 South Robertson Boulevard and will carry the full 1400 references including professional only products.
The store will provide customers with many exciting innovating features such as The Make Up Lesson Recording Studio where customers can record their beauty lessons with a MAKE UP FOR EVER professional and take home on a lipstick shaped USB key! It will also affer Interactive makeup lessons, provide a Smart Board which is an interactive touch screen that enables you to create personalized makeups that can be emailed straight onto friends or clients. It will also feature video projections on selected walls, a low communal table displaying new products and launches so that visitors and customers can play and test them, as well as a celebrity clientele entrance.
And that's not all! Across the road from this new generation boutique will be the Pro Loft, a 100 square meter training and educational open space which will host seminars, classes and photo shoots for professionals and professionals to be.
Of course this workshop, will feature walls of makeup stations with studio lighting and a photo studio.
A great start to MAKE UP FOR EVER's retail ambitions in North America.