To celebrate our HD Collection in New York City, our MAKE UP FOR EVER team had the pleasure to host some of the biggest trendsetters in the Big Apple and follow them through one whole day.
For the occasion 5 very interesting and bright woman were asked why they love MAKE UP FOR EVER products and especially the HD range.
Meet the gals!
First up, Madison McKinley, an actress/model living in Brooklyn, who has to be HD ready every day because she never knows when that casting call or audition might pop up. Our team followed Madison for one whole day and she showed them how HD products were her favourite and must-have makeup products.
They also met Sakura Moriya originally from Tokyo, who is a top Interior Designer who focuses on planet friendly materials. Since her days are always spent running around NYC she begins her day with HD so there is no need to retouch.
Next up, Giovanna Loiotile who quit her career in Finance, to dedicate her time helping women in Latin America build livelihoods for themselves. Why she uses HD? Spending time reapplying makeup throughout the day when she people are in need, is a definite no and HD allows her to concentrate on people without having to worry about her presentation.
And living a fashionista's dream, fashion stylist Beagy Zielinski, owner of L'Armour Du Styliste, a rental studio specializing in avant-garde couture in NYC. She relies on MAKE UP FOR EVER because it's quick, easy, and it lasts for ages.
And last of all, Annia Torres-Rossi whose days can only be described as hectic with her non-stop painting, work, school, and then more work. With 4 hours sleep and a ton of things to carry around with her she is relieved to know that she can apply her make up once and be good for the day.