Mercedes-Benz Fashion Week Swim 2013
MAKE UP FOR EVER CELEBRATES 4TH YEAR AS OFFICIAL MAKE UP SPONSOR OF MERCEDES-BENZ FASHION WEEK SWIM IN MIAMI
Miami, United States of America: MAKE UP FOR EVER served as the official makeup sponsor of Mercedes-Benz Fashion Week Swim for the fourth consecutive year, providing artistic makeup application backstage at top swim shows and educating local Miami fashionistas on the summer’s hottest trends. As the go-to runway beauty brand for smudge-proof, sweat-proof and melt-proof color, MAKE UP FOR EVER’s collaboration with Mercedes-Benz Fashion Week Swim provided the ideal venue to highlight the brand’s Aqua products which are created to last, whether under hot runway lights or in the humid Miami air.
From July 19th –23rd, MAKE UP FOR EVER ALLIANCE artists collaborated with top swimwear designers to create bold, electric makeup looks that illuminated the runways. The brand also made a splash outside of the main tents throughout the long weekend, offering quickie Make Up School lessons in their Cabana and touch ups for VIPs in the Mercedes-Benz Star Lounge.
MAKE UP FOR EVER ALLIANCE artist teams created looks backstage at the following 10 shows:
Friday, July 20th
Poko Pano (Oasis, 7:00pm)
Dolores Cortés (Cabaña Grande, 8:00pm)
Nicolita (Cabaña Grande, 10:00pm)
Saturday, July 21st
Aqua Di Lara (Oasis, 7:00pm)
Mara Hoffman Swim (Cabaña Grande, 8:00pm)
Cia.Marítima (Cabaña Grande, 10:00pm)
Sunday, July 22nd
Luli Fama (Cabaña Grande, 9:00pm)
Monday, July 23rd
Wildfox Swim (Cabaña Grande, 6:00pm)
Ank by Mirla Sabino (Oasis, 7:00pm)
Aguaclara, Aquarella Swimwear, Cote d’Or Swimwear,
Sauvage (Cabaña Grande, 8:00pm)
MAKE UP FOR EVER brought its Make Up School to Miami to teach Mercedes-Benz Fashion Week Swim attendees expert application techniques and how to achieve Miami-inspired looks so they can become their own pros. Throughout the long weekend, show attendees were able to enjoy a series of quick, interactive make up lessons in MAKE UP FOR EVER’s Cabana at The Raleigh before, during and after each evening’s events. To help everyone re-create their looks at home, each attendee received a take home Flash Card with step-by-step instructions from their lesson.
The must-try lessons included:
·Lincoln Road Lift: Learn to fake it with the perfect
“quick eye lift” effect that can be worn day or night.
·Pool Side Pop: Don’t be color shy, learn how to
add a completely smudge-proof pretty pop of color
to your look for summer.
·Customized Cat-eyes: THE eye liner look of the
moment, learn an easy, long-lasting technique that
works on any eye shape.
·Luxe Lips: Smudge-proof, budge-proof statement
lips that last from dusk to dawn.
Throughout Mercedes-Benz Fashion Week Swim, MAKE UP FOR EVER highlighted the new Aqua Shadow, a range of long-lasting, easy-to-use jumbo eye shadow pencils created for make up pros and novices alike. Formulated with silica powder, Aqua Shadow’s creamy texture glides on smoothly and blends easily, providing immediate color payoff and an even result. A combination of waxes, oils and polymers create a flexible film that locks water out to guarantee long lasting, smudge-proof and crease-proof color. Aqua Shadow is available in 12 hues from neutral to smoky with matte or pearly finishes. Mercedes-Benz Fashion Week Swim guests and VIPs had the opportunity to try the new range at daily events.
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