New Boutique in Westfield Topanga mall

A new MAKE UP FOR EVER boutique opens in the Westfield Topanga Mall on February 1, 2013.

The Topanga Boutique offers clients a unique shopping experience that truly brings the brand’s passion for artistry and education to life. Thought of as the candy store of make up shops, the shop carries more than 1,600 products in nearly every color imaginable, including special FX items used on the sets of some of the most popular TV shows and films– making the Topanga Boutique a coveted destination among consumers looking for high-performance products with one of the most extensive shade assortments on the market, as well as the city’s diverse make up artist community.

The MAKE UP FOR EVER Topanga Boutique features a number of interactive tools and services to provide a unique and personalized shopping experience. The innovative Make Up School offers a series of interactive, personalized make up lessons to educate consumers on application techniques and how to achieve specific looks. Our artists do one half of the client’s face, and then help them to do the other so they are actually learning how to get the look on their own. Clients can choose from focused lessons highlighting one particular feature, or build a custom lesson by selecting the complexion, eye and lip service of their choice. Lesson prices range from $40 to $120, and each lesson purchase is fully redeemable in product valued at the cost of the lesson. The shop is also equipped with iPads that not only provide access to MAKE UP FOR EVER how-to videos and inspirational face charts, but also links to social networking sites so consumers can post updates on-the-go.

The MAKE UP FOR EVER Topanga Boutique blends cutting-edge design with education and artistry to provide a more interactive customer experience. At 800 square feet, the boutique is designed to be reminiscent of a backstage environment set in an industrial space, complete with studio make up stations and lighting, white walls with accents of grey brick and exposed wood beams throughout. The space also features a long communal table highlighting new and seasonal launches that was designed for clients to sit and play with products before or after they make a purchase.

Visit MAKE UP FOR EVER’S new Topanga Boutique:

MAKE UP FOR EVER Topanga Westfield

6600 Topanga Canyon Boulevard

Canoga Park, CA 91303

(818) 594-8740

*Located on the first floor at Suite 108