Pro Finish

A FLAWLESS COMPLEXION IN JUST MINUTES: PRO FINISH, THE COMPACT FOR PROFESSIONALS BY MAKE UP FOR EVER

PRO FINISH, the versatile, multi-use compact foundation for a flawless complexion in just minutes.

"A compact foundation that is very quick to apply and produces true professional results—that’s what makes PRO FINISH innovative."

Since professionals are always in a hurry backstage, they need a high-performance foundation that can be applied in any situation, to any skin type, to any skin tone, as quickly as possible. PRO FINISH is the innovative solution that meets these demands.

The result of MAKE UP FOR EVER’s expertise in foundations, PRO FINISH draws on Dany Sanz’s professional experience with both professional makeup artists and everyday women.

PRO FINISH is easy to apply and technically advanced thanks to its innovative, sophisticated, 100% adaptable formula. With this universal compact foundation, every woman can do her own makeup like a pro.

The product’s unique texture can be used wet or dry for a natural effect every time, with a full, matte or sheer, semi-matte finish. What’s unique about that? The answer is that whether wet or dry, PRO FINISH can be reapplied as needed and yet remain light. It is extremely malleable, making it perfect for touch-ups while still achieving a natural look.

Applied dry with its sponge, PRO FINISH corrects and evens out the complexion with an instant matte coating that erases imperfections. Wet, it acts like a second skin to brighten up the skin tone and even out the color. The foundation dries in seconds, leaving a delicate, powdery finish. Whether wet or dry, the delicate material allows for greater, buildable coverage.

The results: an instantly natural, professional look, flawless matte coverage, and long-lasting performance. Impeccable.

The PRO FINISH compact hides a secret: a high-tech formula that meets all of Dany Sanz’s demanding requirements.

PRO FINISH, the cutting edge compact

"I wanted to design a compact that was versatile and reflects the world we live in. New formulation technologies and ingredients allowed us to make this leap forward."

With PRO FINISH, a new era is dawning for compact foundations. Behind the scenes, makeup artists must achieve utterly perfect results while racing against the clock; to make this possible, makeup itself needs to evolve to be almost invisibly transparent, yet as quick as ever to apply under any conditions.

Thanks to PRO FINISH, this evolution is now in the hands of all women. Its formula was designed entirely in-house based on research from Dany’s Lab.

It took 70 trials and more than 100 tests before the unique formula, with its patented pigments, was approved. Its designer, R&D Manager Richard Girousse, has been translating Dany Sanz’s creative ideas into formulas for 20 years. He spent 6 years perfecting the highly complex formula for PRO FINISH and creating the most practical compact foundation for professional makeup artists and all women. The resulting product, a foundation and all-in-one powder, can be used wet or dry to produce an endless array of effects that are adaptable to suit different skin types.

A universal palette

“For Pros, For You, For Ever.”

"PRO FINISH makeup needed to work for every woman, for every skin type, in every country…"

MAKE UP FOR EVER was the first professional brand to offer multiethnic product lines. PRO FINISH will be released in 25 shades, all of them tested on women with a variety of skin tones and from diverse cultures. Its exceptionally precise colors can be customized with three undertones—pink, neutral, and golden—that serve as the base for every shade, from lightest to darkest. Under natural light, outdoor daylight, artificial light, or indoors at night, PRO FINISH makeup performs just as it does in the studio: professional down to the last nuance.

The sponge: skin on skin.

"It had to be this sponge and no other, not an accessory just for the sake of an accessory. Something truly effective!"

A sophisticated formula calls for a sophisticated sponge. The PRO FINISH sponge is a technical marvel made of Celfine, a high-tech, exclusive noble material that can achieve optimum application either wet or dry. This ‘skin’ sponge has tiny pores, and it is soft and supple just like facial skin. It also creates a ‘water reservoir’—when damp, its cells can hold enough water to emulsify the product and deliver just the right dose. Invisible technology: the sponge is flexible and incredibly precise, with a wide diameter that can be smoothed over the entire face, blending to achieve the desired result.

The new powder compact: sleek, portable, functional.

Glossy black, circular and rounded, extremely light yet solid, the ergonomic PRO FINISH compact case slips easily into a pocket or handbag. It has two compartments, one for the compact and its large retouching mirror, and another aerated one for the sponge.

PRO FINISH is written in white capital letters against the black background. The arrow is its symbol and emblem, a reference to the PRO ONLY logo used on MAKE UP FOR EVER’s professional products. Facing to the right, it creates a technical link between a status, PRO, and a result, FINISH, emphasizing the way the product invites all women to enjoy professional performance.

DISCOVER PRO FINISH IN VIDEO TOO WITH

- The making of video

- The official trailer

- Find out why makeup artists like PRO FINISH

And last but not least, find out how to apply Pro Finish with a wet sponge, a dry sponge, a wet brush or a dry brush!