Innovation
Innovation October 1, 2013

Richard Girousse muses about what it means to be Head Chemist and R & D Director at MAKE UP FOR EVER.

Innovation

Innovation

October 1, 2013

Richard Girousse muses about what it means to be Head Chemist and R & D Director at MAKE UP FOR EVER.

When I think about my long history at MAKE UP FOR EVER and more than 18 years working hand in hand with Dany Sanz, (MAKE UP FOR EVER's Founder and Artistic Drector), I think about:

The unlikely yet complementary friendship between an artist and a scientist leading to makeup innovations. It is a partnership based on understanding, one that evolved thanks to osmosis.

The exigence of the artist inspiring extensive laboratory research and insisting upon performance, efficacy, and ground-breaking technicality from all product. We create makeup without compromise.

Searching for new raw materials, experimenting with new ingredient combinations, in order to satisfy the superior makeup quality required.

A close collaboration - between Dany’s smoky eyes and the Chemist’s white coat - spent studying highly accurate composition and application tests, followed by the adjustment of formulas, taking into consideration finely tuned feedback, changing percentages…all on the way to perfected product.

Internal test sessions organised by inviting volunteers and testers in order to refine and finetune color formulas live so that they perfectly match different skin tones.

Formulas that are never good enough, that can always be bettered. A new product that never comes to fruition with three stirs of the spatula. We study every avenue possible to amplify and best exploit each ingredient’s properties.

As an example, 25 shades for a new range = 

  • 25 volunteers, each of whom has a different skin tone 
  • 1 makeup artist for application
  • 1 chemist to mix the pigments
  • 1 Dany who tests everything
  • 1 Dany who refuses almost everything
  • 1 Dany who approves as the sun comes up

This crazy mix of ingredients that pull together, turning around one another, agitating (in the good sense, usually), getting involved and all riled up around the beakers, formulas and brushes in Dany’s lab.

And it works!