Academy News
London IMATS 2013 July 22, 2013 : Make Up For Ever London

Last June, all the Paris Academy Team was in London for the International Make-Up Artist Trade Show. Experience again this famous exhibition and access the make-up artist world with us.

One of my favorite things during these three days was definitely the remarkable “Horrors Museum” where we could appreciate the most spectacular transformations and special effects never seen before.

London IMATS 2013

July 22, 2013 : Make Up For Ever London

Last June, all the Paris Academy Team was in London for the International Make-Up Artist Trade Show. Experience again this famous exhibition and access the make-up artist world with us.

One of my favorite things during these three days was definitely the remarkable “Horrors Museum” where we could appreciate the most spectacular transformations and special effects never seen before.

For the first time, MAKE UP FOR EVER Academy took part in the International Make-Up Artist Trade Show – or IMATS - in London. During three days, all the Academy Team offered impressive body painting show and intensive trainings for visitors.


Nil Berköz and Mylène Ruaux - teachers at the Paris Academy - created a huge buzz during this tradeshow with their remarkable creations, meanwhile, the staff and I were presenting our Academy training programs.

The London IMATS was a great Rendez-Vous for us and an extraordinary meeting place for make-up artists, whether professionals or amateurs, in search of quality products for beauty and artistic make-up or special effects.

In a few words, the London IMATS took your breath away. Almost seventy exhibitors, twenty master classes, contests and parades presenting characters all as scary as each other. This tradeshow offered everything you need, from basic to the rarest products with a lot of events and training sessions.

One of my favorite things during these three days was definitely the remarkable “Horrors Museum” where we could appreciate the most spectacular transformations and special effects never seen before.

For instance we could admire various scary characters such as monsters or zombies but also replicas of many famous movie characters like the last James Bond, Yoda from Star Wars, a chimpanzee from the Planet of the Apes, etc. The results were at once incredible and very natural. From fake wrinkles to fake hair and from fake blood to fake scars, everything was perfectly made.

Finally all the ingredients were there to animate the tradeshow in a very friendly atmosphere and London the IMATS was clearly THE place to be for make-up artists and make-up addicts from all around the world…

See you next year!