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Makeup must have: HD Invisible Cover Foundation September 26, 2013

The award winning foundation that invisibly covers imperfections while blending seamlessly into the skin.

Makeup must have: HD Invisible Cover Foundation

Makeup must have: HD Invisible Cover Foundation

September 26, 2013

The award winning foundation that invisibly covers imperfections while blending seamlessly into the skin.

In the 90’s, Dany Sanz created a foundation specifically for use on films called Soft Modeling Film Liquid foundation. It was considered the first product of its kind to be purely focused on cinema. To answer to the challenge when cameras switched from digital to HD, new ingredients had to be developed and HD Invisible Cover Foundation was born!

High definition imagery shows pictures that are six times as sharp as previous, softer grained images. Fine lines and wrinkles, skin imperfections, shine, makeup mistakes and incorrectly matched foundation can all be painfully obvious under the high definition lens. To counter such magnifying, unforgiving technology, makeup must provide full coverage yet appear sheer and natural, have a matte but not-too-matte finish and be true to color. To fulfill all of these needs the HD Invisible Cover Foundation range was created in 25 shades.

Pro tip: Create a sheer finish by mixing in one pump of HD Primer with one pump of foundation.  Create an HD tinted moisturizer by mixing one pump of HD Elixir with one pump of HD Foundation.