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Meet Celebrity Makeup Artist Viktorija Bowers November 26, 2013

Viktorija Bowers is a fashion and editorial makeup artist whose work can be seen in Vogue, L’Officiel, Mariel Claire, SOMA, Seventeen, InStyle, Glamour and Muse, among other publications. Viktorija sat with MAKE UP FOR EVER and shared what inspires her, what she loves most about makeup, and the typical day in the life of a makeup artist.

Take care of your skin, it is the canvas you paint on.

Meet Celebrity Makeup Artist Viktorija Bowers

November 26, 2013

Viktorija Bowers is a fashion and editorial makeup artist whose work can be seen in Vogue, L’Officiel, Mariel Claire, SOMA, Seventeen, InStyle, Glamour and Muse, among other publications. Viktorija sat with MAKE UP FOR EVER and shared what inspires her, what she loves most about makeup, and the typical day in the life of a makeup artist.

Take care of your skin, it is the canvas you paint on.

Who are some people that have inspired you throughout your career?

I was always inspired by people who were willing to take a chance on unknown, fledgling artists and give them advice or an opportunity without hesitation. People who are powerful but kind and removed from any kind of pretention. These are people that inspire me greatly.

What do you love most about makeup?

I know it is cliché but makeup truly is like painting to me, a form of self-expression. It allows you to bring your imagination to work, which makes it truly a privilege to be one of the lucky ones who call this a job.

Tell us about a typical day?

Usually by 9 am I am in one of the photo studios in the city working on a new editorial or advertising project. One more perk of the job is that it is never the same. Sometimes you have to meet at 5 am to get out of town to shoot, which induces “walking zombie syndrome” (until a coffee IV is infused into me), but I still love it.

How would you describe your signature look and what is it about your style that sets you apart from other makeup artists?

I think every artist has something special that they do, a signature of sorts. I would say I approach makeup more from the painter’s point of view, so I am able to think outside of the perimeters of eyes, lips and cheeks. I also like to imagine all kinds of makeup and bring it to life with help of a team of talented photographers, hair and clothing stylists. I like to tell stories.

What is the most important beauty advice that you can give to women?

Take care of your skin, it is the canvas you paint on.

What do you do to ensure that makeup stays put for hours at a time?

I try not to cake on too much foundation, for example, and I think skin prep is most crucial. A good lightweight moisturizer coupled with primer can truly help.

What are some common beauty mistakes that women make?

I see a lot of miss-matched foundation. You should really invest in being professionally matched with quality foundation.

What's your best technique for concealing under-eye darkness?

It is all about brush/sponge movement. If you stipple (like in painting) opposed to dragging the product, you will deposit more concealer and cover more efficiently.

How were you first introduced to the MAKE UP FOR EVER brand, and why do you love it?

When I first moved to NYC, I did not know a soul and would often come to the MAKE UP FOR EVER Studio to get makeup. The MAKE UP FOR EVER crew kind of adopted me in a sense and became my NY family. I have so many fond memories of friendship, advice and inspiration that were given to me by my MAKE UP FOR EVER family and that is why they  are people I look up to and admire.

What’s your favorite MAKE UP FOR EVER product?

I have so many favorite MAKE UP FOR EVER products, but if I have to give my top three they are the Flash Color Palette, HD Powder, and Aqua Black liquid liner.