Stories
Interview with Celebrity Makeup Artist Jo Baker - Part 1 of 2 January 13, 2014

Born and raised in London, Jo Baker was selected by Usher to be part of a world tour that would eventually land in her Los Angeles. Since then, her artistry has led her to work with numerous recording artists and celebrities spanning red carpet appearances, editorials and ad campaigns. Jo has collaborated with brand legends including Apple, Nike, Mark Jacobs, Target and J Brand. Jo is known for her ultra-hygienic approach, understanding of beauty, trends and passion for symmetry which appeals to the likes of Sharon Stone, Milla Jovovich, Emmy Rossum, Cindy Crawford, Jessica Chastain and Annie Lennox.

I have never taken my mind off being a makeup artist...This is what I was born to do.

Interview with Celebrity Makeup Artist Jo Baker - Part 1 of 2

January 13, 2014

Born and raised in London, Jo Baker was selected by Usher to be part of a world tour that would eventually land in her Los Angeles. Since then, her artistry has led her to work with numerous recording artists and celebrities spanning red carpet appearances, editorials and ad campaigns. Jo has collaborated with brand legends including Apple, Nike, Mark Jacobs, Target and J Brand. Jo is known for her ultra-hygienic approach, understanding of beauty, trends and passion for symmetry which appeals to the likes of Sharon Stone, Milla Jovovich, Emmy Rossum, Cindy Crawford, Jessica Chastain and Annie Lennox.

I have never taken my mind off being a makeup artist...This is what I was born to do.

Jo gave MAKE UP FOR EVER insight into what inspires her, what she loves most about makeup and a typical day in the life of a makeup artist in the first of a two-part interview.

Where do you get your inspiration from?

I get my inspiration from so many different things: fashion, travel, history, different cultures, plants and nature.

Who are some people that have inspired you throughout your career?

Steven Meisel, photographer, Helmut Newton and strong images of powerful women.

How long have you been a makeup artist and how did you get your start in the industry? 

15 years, I started in London on the runway shows and knee deep in fashion editorials working every job I was offered for free.

What do you love most about make up? 

The never ending boundless options – making someone look so different.  Changing people’s image to suit their mood or moment.  It’s endless.

If you weren’t a makeup artist, what else would you do?

I don’t know how to answer this as I have never taken my mind off being a makeup artist.  My focus has been a constant for most of my life.  This is what I was born to do.

How would you describe your signature look and what is it about your style that sets you apart from other makeup artists?

I like to make a face pop on the red carpet.  I like skin to sing and look healthy and I rarely send anyone out of my chair without careful and light, appropriate contouring.

Read part 2 of Jo Baker's interview