MAKE UP FOR EVER Giveaway OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN.

ELIGIBILITY

OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 YEARS OF AGE OR OLDER. VOID WHERE PROHIBITED. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of MAKE UP FOR EVER LLC (“Sponsor”), its parent, subsidiaries, affiliated companies and advertising and promotion agencies are not eligible to enter or win. By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final on matters relating to this Sweepstakes. Sweepstakes is subject to all applicable federal, state and local laws.

SWEEPSTAKES PERIOD

The Sweepstakes begins at 12:01 p.m. Eastern Time (“ET”) on October 31, 2013 and ends at 11:59 a.m. ET on November 27, 2013 (“Sweepstakes Period”) and will be divided into four (4) weekly entry periods (each, an “Entry Period”), each beginning at 12:01 p.m. ET on Thursday and ending at 11:59 p.m. ET on the following Wednesday.

TO ENTER

To enter, visit www.makeupforever.com/us/en-us (“Website”), complete and submit the Website registration form. By entering the sweepstakes, you will be creating an account on the Website. Creating an account is free. All entries must be received by 11:59 a.m. ET on the last day of an Entry Period to be eligible for the drawing for that Entry Period. Limit one (1) entry per person/email address for the entire Sweepstakes Period. Multiple entries will be void. Entries generated by script, macro or other automated means or by any means which subvert the entry process are void. All entries become the property of Sponsor and will not be acknowledged or returned.

DRAWINGS

One (1) potential winner for each Entry Period will be selected in a random drawing held on or about the day following the end of the applicable Entry Period from among all eligible entries received for such Entry Period. Odds of winning depend on the number of eligible entries received for the applicable drawing. Nonwinning entries from one drawing will carry forward into subsequent drawings. Potential winners will be notified by email and may be required to execute and return an affidavit of eligibility, a liability release and, where lawful, a publicity release within seven (7) days of date of issuance. If such documents are not returned within the specified time period, a prize or prize notification is returned as undeliverable, a potential winner is not in compliance with these rules, or Sponsor is unable to contact a potential winner within a reasonable time period, the prize will be forfeited and, at Sponsor’s discretion, an alternate winner will be selected for the drawing at issue. If a potential winner is at least 18 but still considered a minor in his/her jurisdiction of residence, prize may be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winner set forth herein.

PRIZES (4) (ONE (1) PER ENTRY PERIOD)

An assortment of MAKE UP FOR EVER product (selected by Sponsor), valued at $100. Approximate Retail Value (“ARV”): $100 each. Total ARV of all prizes: $400. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. Winners may not substitute, assign or transfer a prize, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all federal, state and local taxes as well as any other costs and expenses associated with prize acceptance and use. Prizes cannot be redeemed for cash. All prize details are at Sponsor’s sole discretion. Limit one (1) prize per person/email address/household.

PUBLICITY GRANT

Each winner, by acceptance of a prize, except where legally prohibited, grants permission for Sponsor and its designees to use his/her name, address (city and state), photograph, voice and/or other likeness and prize information for advertising, trade and promotional purposes (including, but not limited to, announcing winner’s name on the Website and social media pages) without further compensation, in all media now known or hereafter discovered, in any manner, worldwide in perpetuity, without notice or review or approval.

LIMITATIONS OF LIABILITY

Released Parties (as defined below) are not responsible for lost, late, incomplete, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries or emails; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications; or for failed computer, satellite, telephone or cable transmissions, lines; or for technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; or for other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the prizes or in any Sweepstakes-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by Website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the Website. Persons who tamper with or abuse any aspect of the Sweepstakes or Website or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes (or any portion thereof) should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries. If terminated, Sponsor may, at its discretion, select the potential winner(s) for the drawing(s) at issue from all eligible, non-suspect entries received for such drawing(s) prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Entrants, by participating, agree that Sponsor, its parent, subsidiaries, divisions, affiliated companies, advertising and promotion agencies and fulfillment providers, and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Sweepstakes. In the event of a dispute regarding entries received from multiple users having the same e-mail account, the authorized subscriber of the e-mail account at the time of entry will be deemed to be the entrant and must comply with these rules. Authorized account subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning e-mail addresses. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

DISPUTES

Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, in accordance with the laws of the State of New York, without giving effect to any choice of law or conflict of law rules; (2) any and all claims, judgments and awards shall be limited to an action at law for damages, and in no event will entrant be permitted to obtain attorneys’ fees or other legal costs; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any and all rights to have damages multiplied or otherwise increased.

PRIVACY

By entering, each entrant agrees that any information collected in connection with this Sweepstakes may be used by Sponsor in accordance with its Privacy Policy http://www.makeupforever.com/us/en-us/privacy-policy.

WINNERS LIST

The names of the winners may be obtained after December 1, 2013 by sending an email to info@makeupforeverusa.com, for receipt by December 22, 2013.

SPONSOR

MAKE UP FOR EVER LLC, 853 Broadway, 10th Floor New York, NY 10003.