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Product Support August 29, 2013

MAKE UP FOR EVER Pro is dedicated to supporting artists with high quality products that deliver professional results. Through our Editorial Gratis and Sponsorship programs, gratis opportunities are offered as a way for makeup artists to partner with and be supported by our brand.

Product Support

Product Support

August 29, 2013

MAKE UP FOR EVER Pro is dedicated to supporting artists with high quality products that deliver professional results. Through our Editorial Gratis and Sponsorship programs, gratis opportunities are offered as a way for makeup artists to partner with and be supported by our brand.

Editorial Gratis Awards

“Gratis Awards” consideration is given to media credits appearing in US publications that meet the following requirements:

  • Editorial submissions must be within a 2 (two) month period from the publication issue date
  • Only US publications accepted.  Some exceptions for Tier 1 publications may apply for Canada, Brazil and Mexico
  • Please credit and recommend specific product names or collections whenever possible
  • For artist name credits, please use – “Artist Name” using MAKE UP FOR EVER
    Example: Nancy Lan using MAKE UP FOR EVER

The value of “Gratis Awards” is determined by the tier of publication and the type of credit given to MAKE UP FOR EVER

Tier one credits will receive financial compensation plus product gratis (see application for applicable publications):

  • $500 in financial compensation (plus agency fees) &  10 products for specific product plug within an editorial feature, or cover credit with “how to get the look” product mention(s)
  • $300 in financial compensation (plus agency fees) &  5 products for a beauty story with artist name credit
  • * Credit should read: “Artist Name” using MAKE UP FOR EVER
       Example: Nancy Lan using MAKE UP FOR EVER
    **Maximum 2 gutter credits per issue

Tier two credits will receive product gratis (see application for applicable publications):

  • 10 products for specific product plug within an editorial feature and artist name credit
  • 5 products for a beauty story with artist name credit
    *Credit should read: “Artist Name” using MAKE UP FOR EVER
    Example: Nancy Lan using MAKE UP FOR EVER

Download the US Editorial Gratis Application Here

Download the Canada Editorial Gratis Application Here - English

Download the Canada Editorial Gratis Application Here - French

Sponsorship

Product sponsorship considerations are reviewed on a case by case basis. 

Download Sponsorship Interest Form Here