"The Runaways", starring Kristen Stewart as Joan Jett and Dakota Fanning as Cherie Currie, is the ultimate showcase of the rock star makeup that defined the 1970's. In order to design the "eye-catching on-screen" looks for the new motion picture, makeup director Robin Mathews chose MAKE UP FOR EVER's Eye Shadows, Aqua Eyes and Smoky Lash mascara to achieve the smoky eye, rock'n'roll look of the band.
To help women everywhere get the famed rock'n'roll smoky eye at home and reveal the rock star in them, MAKE UP FOR EVER created a unique tutorial video with the help of Robin Mathews. The video showcases Robin's step-by-step breakdown detailing how to re-create her favorite Kristen Stewart/Joan Jett makeup look from the film.