History
Story

The stage as a creative inspiration

Story

Story

The stage as a creative inspiration

MAKE UP FOR EVER is the professional makeup brand who provides performers with the makeup and tools needed to transform for the stage. Since our beginning in 1984, we create high performance products for professional makeup artists and makeup fans all around the world.

Former fine-arts student and Founder & Artistic Director of MAKE UP FOR EVER, Dany Sanz, started to paint theaters sets, and eventually worked her way to the human body.  Called “painting in motion”, this art of decorating bodies started it all. By using her paintbrushes and academic techniques in a very different way, Dany Sanz discovered an entire range of new emotions and characters. Since then, the shows and the stage have never ceased to influence MAKE UP FOR EVER’s vision of makeup.

MAKE UP FOR EVER works and creates products for the makeup artists in all areas of the   entertainment world, from stage to cinema to television. Each product developed stems from a professional need; each franchise corresponds to a professional performance. For example, a new lipstick created for a movie or a play, false eyelashes that stand out during a musical performance, foundation that lasts through hours of uninterrupted dance rehearsals, or extra-fine invisible powders for TV & Cinema.

MAKE UP FOR EVER has been part of the world leader luxury group LVMH since 1999. MAKE UP FOR EVER is distributed in over 60 countries and in more than 2200 points of sale around the world. All the stores offer a backstage pass into the world where professional makeup artists, creative artists and every day women discover and join in on our passion.