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New Ultra HD Foundation

Experience the ultimate flawless complexion of the Ultra-High Definition era.

New Ultra HD Foundation

New Ultra HD Foundation

Experience the ultimate flawless complexion of the Ultra-High Definition era.

Five years ago, the image industry upgraded to high resolution and MAKE UP FOR EVER was a pioneering force in this revolution, creating the first High Definition compatible foundation.
Now it’s time to enter the world of Ultra HD – or 4K technology — an era with images 4x sharper than before.

Cameras used in the film industry already use 7K et 8K technology.
Smartphones will be upgraded to 4K technology very soon. Through Ultra HD lenses, the invisible becomes visible, so you need a perfect complexion to hold up under the razor-sharp view of these cameras

MAKE UP FOR EVER is the first brand to create two 4K technology compatible foundations designed for the film industry and for you: Ultra HD foundation and Ultra HD Stick Foundation.

Ultra HD foundations magnify your skin and boost its radiance. With its invisible coverage, you look flawless in daylight, nightlight, to the naked eye and through high resolution lenses.

Discover our #UltraHDGeneration campaign and get ready to take pictures and selfies!

 

 

 

 

 

  • Tags:
  • Ultra HD,
  • 4K technology,
  • foundation,
  • Flawless complexion

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