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OUR TOOLS, YOUR RULES

OUR TOOLS, YOUR RULES

Esteemed makeup artistry brand MAKE UP FOR EVER and Montreal's leading creative agency TUX CREATIVE team up to produce the brand's first ever Canadian Ambassador Campaign titled "OUR TOOLS, YOUR RULES", revealing some of Canada's top influencers using the brand's makeup in unconventional ways. 

In a cluttered, digitally-driven beauty industry, "OUR TOOLS, YOUR RULES" puts into question beauty standards. Who says you have to blend in? Is balance only found in perfect symmetry? Are lines bound to face? Who says shadow isn't also blush? Or that freckles can't be pink? The campaign's message and visuals are emotionally charged and bring forth thought-provoking questions. The carefully selected pool of ambassadors each embody a line from the script and an inspiring image that THEY want to project to the world.

The five featured Canadian ambassadors include Beauty Influencer Krish Thava (@KrishKreations), Actress/Dancer Jordan Clark (@jordanclark), Choreographer/Activist Mel Charlot (@melcharlot), Professional Make up Artist/Illusionist Mimi Choi (@mimles) and Stylist/Model Marlond Samedy (@_mamomi_), whom collectively boast over 1.1 million followers on Instagram alone.