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Get ready for life-like full coverage with Matte Velvet Skin

A professional makeup brand for over 30 years, MAKE UP FOR EVER offers foundations for all skin types and needs. Originally created for use on photo shoots to even out skin and provide a flawless matte finish, MAT VELVET + is now beloved by both makeup artists and women worldwide; it is one of the brand’s best-selling products.

Get ready for life-like full coverage with Matte Velvet Skin

Get ready for life-like full coverage with Matte Velvet Skin

A professional makeup brand for over 30 years, MAKE UP FOR EVER offers foundations for all skin types and needs. Originally created for use on photo shoots to even out skin and provide a flawless matte finish, MAT VELVET + is now beloved by both makeup artists and women worldwide; it is one of the brand’s best-selling products.

Thanks to this strong relationship with backstage professionals and an understanding of their ever-evolving needs, MAKE UP FOR EVER is constantly perfecting its products. In 2018, the brand presents MATTE VELVET SKIN, the next generation* of long-lasting matte -- new textures and high performing formulas that for the first time ally full coverage, extreme wear and a non-cakey life-like result.

The new MATTE VELVET SKIN products feature ultra-blendable, easy-to-use formulas that let you quickly achieve the coverage you need. Whether you’re seeking medium or high coverage, the textures build up impeccably and hide imperfections and blemishes.

A truly revolutionary foundation, with MATTE VELVET SKIN, coverage and comfort are no longer opposites. Thanks to the exclusive FLEXI-FIT** complex innovation that adapts to facial movements, the textures do not cake and provide a result that is very natural. The second-skin effect is so perfect you won’t even feel like you’re wearing makeup!

Say goodbye to the “mask” effect: don’t freeze your facial movements or your emotions. With MATTE VELVET SKIN, your coverage looks natural all day*** and so do you! Go for life-like full coverage.

MAKE UP FOR EVER teamed up with celebrity makeup artist Etienne Ortega for the MATTE VELVET SKIN campaign. In collaboration with the brand, he created the looks on the official campaign visuals and videos. On set, Ortega appreciated MATTE VELVET SKIN’s texture: “The great thing about MATTE VELVET SKIN is that you can go from day to night very easily. A little goes a long way. If you are more of a lighter person, it gives you so much coverage with a little bit of product. If you want to vamp it up for nighttime, it gives you a full coverage, full glam. “

MAKE UP FOR EVER invites all matte lovers worldwide to join the MATTE GENERATION community using #newgenerationmatte

*By MAKE UP FOR EVER / **FLEXI-FIT puzzle complex for MATTE VELVET SKIN BLURRING POWDER FOUNDATION; FLEXI-FIT mesh complex for MATTE VELVET SKIN FULL COVERAGE FOUNDATION / ***Up to 12hours for MATTE VELVET SKIN BLURRING POWDER FOUNDATION / Up to 24 hours for MATTE VELVET SKIN FULL COVERAGE FOUNDATION  - Instrumental test on 20 subjects

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