News
The New Performer’s Franchise: AQUA XL

In 2016, MAKE UP FOR EVER goes a step further in its expertise of waterproof and long lasting products. The emblematic franchise AQUA becomes AQUA XL.

The New Performer’s Franchise: AQUA XL

The New Performer’s Franchise: AQUA XL

In 2016, MAKE UP FOR EVER goes a step further in its expertise of waterproof and long lasting products. The emblematic franchise AQUA becomes AQUA XL.

Aqua XL, the new hybrid franchise of AQUA, is Make Up For Ever’s new endeavor to push the boundary of excellent performing products. Designed to answer the needs of from all stage performers and everyday life, Aqua XL is the ultimate beauty-to-go franchise.

Aqua XL is based-on 3 product performance pillars:

  • Extra Long Lasting
  • Extra Long Colorful
  • Extra Long Comfort
Aqua XL Eye Pencil is the first of the Aquq XL range. Tested by stage performers as well as individual consumers, this eye pencil will revolutionize your definition of perfect eye makeup. Thanks to the renovated formula, the product stays on your eye lids for over 12 hours without compromising the richness of the color. Comfortable and easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to rain and tears, long days at work, moments of passion, events, parties and crowded concert halls.

The British pop singer Charli XCX took Aqua XL Eye Pencil on stage. The teal color goes well with her nude lips. She looks like an alluring Elvish princess from Lord of The Ring. Charli loves this product. It is water proof, sweat proof, and stays all day long. (To get more insight into Charli’s experience, click here to check the backstage footage.)

With intense colors and a sharpened tip, AQUA XL EYE PENCIL is available in 20 shades, ranging from classic must-haves to pastel and flashy hues for all types of performance. The collection includes a variety of finishes, including matte, satiny, metallic, iridescent and diamond, and hues from the most intense shade of black to the purest of whites.

You can re-create Charli’s look by following our how-to guide. Or even better, create your very own signature look with our Aqua XL Eye Pencil, weather you are off to a water-splash activity, a party, or your daily job.

What are you waiting for? Get now the new Aqua XL Eye Pencil online or at our local boutique.

  • Tags:
  • Aqua XL,
  • Waterproof,
  • long lasting,
  • eyes,
  • eye pencils,
  • colors,
  • High performance,
  • Charli XCX

In this article