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DISCOVER MIMI CHOI X MAKE UP FOR EVER: A TWO-DAY ARTISTIC SHOOT WITH ASTONISHING MAKEUP CREATIONS

ARTIST COLOR PENCIL CHALLENGE: THE PENCIL THAT DOES IT ALL* #MULTIUSEPENCIL

DISCOVER MIMI CHOI X MAKE UP FOR EVER: A TWO-DAY ARTISTIC SHOOT WITH ASTONISHING MAKEUP CREATIONS

ARTIST COLOR PENCIL CHALLENGE: THE PENCIL THAT DOES IT ALL* #MULTIUSEPENCIL

Following in the footsteps of founder Dany SANZ, MAKE UP FOR EVER is a professional makeup brand with a strong artistic background, encouraging everyone to unleash their creativity. With its pro-inspired products, the brand takes to heart the mission to share its artistic and professional knowledge with consumers. Thanks to the ARTIST franchise, professionals can express their imagination with highly-pigmented and transformative products.

Capitalizing on its strong relationship with professional makeup artists, MAKE UP FOR EVER is always willing to discover new talent and share their universe with the community. Amazed by the illusionary makeup of MIMI CHOI, the brand decided that the launch of ARTIST COLOR PENCIL was the perfect occasion to invite her to collaborate with MAKE UP FOR EVER. Macanese-born and Vancouver-based, Mimi is a professional makeup artist and influencer renowned for her impressive illusionary creations. Her background makes for countless sources of inspiration. Patters and textures, digital art, and surreal paintings - these are what make her creations different and fascinating. Also a pioneer in her domain, Mimi now teaches at Blanche Macdonald and leads Masterclasses where she expresses her creativity and shares her inspiration, which she also does on her Instagram account, @mimles.

Over two days spent at MAKE UP FOR EVER HQ's studio, Mimi, and two of our Pro Squad's makeup artists: Julien ROL and Kike PENYA challenged themselves to create looks using only one ARTIST COLOR PENCIL. A new addition to the ARTIST franchise, ARTIST COLOR PENCIL is the perfect tool for professionals in need of multi-use products. The range of 39 shades can be used on lips, eyes, brows and face* making for endless makeup possibilities and allowing anyone to create artistic makeup looks, thanks to the blendable formula. With four models: Alisa & Sasha PANKRATOVA, Ashley REGIS, and Nuri S, the team worked on graphic, editorial, and artistic and beauty looks.

Now it's your turn to be inspired by the amazing creations of MIMI CHOI. Follow her lead and create your own makeup character with ARTIST COLOR PENCIL. Share the most impressive creations with the #iamanartist movement, and claim #ididitwithonepencil!

*See pictogram(s) on the pencil for the allowed application areas.

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