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Makeup for the new Era

With the Ultra HD line, MAKE UP FOR EVER follows artistic and technology innovation. Learn more about the Ultra HD technology.

Makeup for the new Era

Makeup for the new Era

With the Ultra HD line, MAKE UP FOR EVER follows artistic and technology innovation. Learn more about the Ultra HD technology.

From black and white television to High Definition, digital transformation is always on. High Definition (HD) is now already outdated. The new standard for cameras is “4K” or “Ultra HD”, which offers extraordinary image quality and detail for the ultimate immersive experience.

With a resolution of over 8 million pixels, (i.e. four times the current High Definition resolution (2.2 million pixels)), 4K offers unprecedented precision. This advance will have its consequences for film and television professionals (read our article with a TV makeup artist: ‘A 4k Close-Up With Franck Rivaudon, Television Makeup Artist’). Every blemish, red patch, wrinkle and fine line will be magnified. Achieving a flawless complexion is no longer just an objective, it is now essential.

The Ultra HD line is the first range of products compatible with Ultra HD definition thanks to their formulation containing the unique 4K complex. Thanks to Ultra HD Foundation, Ultra HD Stick Foundation and Ultra HD concealer, now you can create a natural-looking complexion while remaining imperceptible both on screen and to the naked eye.

 

 

  • Tags:
  • Ultra HD,
  • 4K,
  • Ultra HD Foundation,
  • Ultra HD Stick Foundation,
  • Ultra HD Concealer

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