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Perform in Color with Aqua XL

Make Up For Ever & Kehlani launch Aqua XL color collections : the 24-hour lasting athleisure makeup line.

News Aqua XL - Reveal
News Aqua XL - Reveal

Perform in Color with Aqua XL

Make Up For Ever & Kehlani launch Aqua XL color collections : the 24-hour lasting athleisure makeup line.

As the ultimate professional makeup brand, MAKE UP FOR EVER’s mission is to unleash stage artists’ creativity by providing high performance products. With extra-long wear, extra-strong colors and extra-easy glide, the AQUA XL line has been tested on stage in extreme conditions. Consistently supporting audacious and charismatic talents with bold personalities, MAKE UP FOR EVER has chosen gifted singer-songwriter KEHLANI, who embodies the fearlessness of her generation, as its new artistic collaboration for AQUA XL in 2017. Music and makeup enthusiasts alike will discover 2 waterproof products taking the limits of makeup performance to new levels. Introducing AQUA XL COLOR PAINT and AQUA XL INK LINER, the XL performance products have to meet 3 major challenges: impact, precision and endurance. Featuring rich and dynamic shades, this eyeliner and shadow duo ensures maximum color intensity for 24-hour lasting.

AQUA XL COLOR PAINT
MAKE UP FOR EVER’s star line AQUA XL lives up to reconcile water resistance with comfort; two key benefits that are often contradictory however essential to stage artists and women living everyday lives. This year, MAKE UP FOR EVER takes its franchise a step further with AQUA XL COLOR PAINT, 20 XL shadow shades, from nude to flashy colors, with a variety of finishes such as matte, lustrous and iridescent. Inspired by gouache tubes, its beveled applicator provides a full color impact in an effortless glide.

AQUA XL INK LINER
Committed to meet performers’ needs, new AQUA XL INK LINER features 15 XL shades from matte to lustrous, diamond and metallic, with a luminous finish. This waterproof yet very flexible, light liquid eyeliner will hug all lash lines with comfort and instant color intensity that lasts all day. The innovative supple felt tip applicator helps line eyes with extra-high color precision.

On stage and in real life, be fearless with AQUA XL! #PERFORMINCOLOR #IAMANARTIST #LIFEISASTAGE

  • Tags:
  • Kehlani,
  • Artistic collaboration,
  • Aqua XL,
  • Color Paint,
  • Shadow,
  • Ink Liner,
  • Eyeliner,
  • performance,
  • Color,
  • long lasting,
  • Waterproof,
  • Strong color,
  • #performincolor,
  • #Iamanartist