On Stage/Backstage
MAKE UP FOR EVER x D.I.V.A
MAKE UP FOR EVER x D.I.V.A

MAKE UP FOR EVER x D.I.V.A

MAKE UP FOR EVER is more than ever dedicated to promote artists from all stages and help them express their artistry. In 2017, MAKE UP FOR EVER is collaborating with D.I.V.A: 5 opera singers performing their own versions of the greatest operas in an exuberant yet highly professional way.  Their purpose is to get everyday listeners to discover opera and fall in love with it. To do so, they use comedy, poetry, colorful makeup and costumes along with special effects and videos, making opera fun for everyone.

Both coming from the stage and sharing the same exuberant universe, the artistic collaboration of MAKE UP FOR EVER and D.I.V.A was obvious. It started with a photo shoot during which the professional brand and the artists worked together to express visually all their energy and bold identity using makeup as a tool of expression.

Following this rich experience, members of D.I.V.A were very excited about the work done by MAKE UP FOR EVER makeup artists and wanted to learn how to do their makeup by themselves. Therefore, the brand organized a training day at the CITE DU CINEMA Academy where professors taught them the techniques to reproduce their makeup looks, using the new 2017 artistic products. It gave all the participants the opportunity to share their knowledge and learn from each other: by the end of the day, the five singers were able to do their own makeup for their many shows to come.

Because knowledge without tools isn't of much use, MAKE UP FOR EVER also provides D.I.V.A with the products and makeup tools needed to perform on their 60-date tour which started last April.

Bringing together professional artistic talents from stage and makeup to learn from each other, this collaboration is the perfect example of what, MAKE UP FOR EVER is all about.

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