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GO PRO MAKEUP: THE NEW EDUTAINMENT EXPERIENCE

MAKE UP FOR EVER unveils a new creative, personalized make-up experience based on latest trends at Sephora ION Orchard – the first in Asia. GO PRO MAKEUP offers direct access to the professional make-up artists’ world, combining education and entertainment. Customers are invited to be inspired, to experiment and learn the latest make-up trends identified by the most advanced make-up artists

News GO PRO MAKEUP
News GO PRO MAKEUP

GO PRO MAKEUP: THE NEW EDUTAINMENT EXPERIENCE

MAKE UP FOR EVER unveils a new creative, personalized make-up experience based on latest trends at Sephora ION Orchard – the first in Asia. GO PRO MAKEUP offers direct access to the professional make-up artists’ world, combining education and entertainment. Customers are invited to be inspired, to experiment and learn the latest make-up trends identified by the most advanced make-up artists

LEARN WITH PROS
GO PRO MAKEUP is an innovative and playful space inspired by “Kaiten-Zushi” from Japan, a concept in which customers can visually select food items from a revolving conveyor belt. GO PRO MAKEUP in Sephora ION Orchard features four individual stations where customers can share, play and learn with professional make-up artists. GO PRO MAKEUP offers a new consumer experience and invites everyone to get on stage. To discover a new trend, the customer may take a box from the conveyor belt and place it in front of him or her. Within minutes, the GO PRO MAKEUP ARTIST, will demonstrate and offer personalized pro-tips on how to reproduce this trend. After discovering this new trend, the customer will be able to purchase the individual components or the entire set of products to recreate the look at home.

MAKE UP FOR EVER shares its passion through education, the brand’s mission is to “create and educate to elevate”. GO PRO MAKEUP was especially developed to transmit all the professional make-up tips and popular make-up looks to allow everyone to reveal their inner artist.

PLAY WITH TRENDS
Each quarter, 4 make-up trends spotted from all around the world by professional make-up artists will be available in store. Each trend corresponds to a make-up box of a few easy-to-use products. For summer 2016, the trend menu features #SculptedGlow, #OmbreBrows, #PuppyEyes and #PoutyMouth.

Discover the new GO PRO MAKEUP experience and free make-up service on July 22nd for the reopening of Sephora ION Orchard!

SUMMER 2016 TREND UPDATES

#SculptedGlow
Contouring now meets strobing

Harsh contouring techniques which make you look gaunt or aged are out! Diffused contouring is now the technique-du-jour and when combined with strobing, a 3-dimensional face which is sculpted yet naturally-glowy is created.
 
#OmbreBrows
Gradient-toned brows on fleek

Seen on many an Instagram influencer, these artfully-blended brows showcase a subtle gradient and precise outline. The application of two colors, a lighter tone on the inner brow and a darker tone towards the brow tail, helps to create a more sculpted yet less harsh-looking demeanor
 
#PuppyEyes
Wide-eyed & cuter than a Cat Eye

A Korean trend to make the eyes appear wider and more innocent, this Asian-friendly look features downward-extension of the eyeline to create a rounder and wider gaze. A touch of concealer and sparkly accents to plump and accentuate the undereye area further creates a youthful appearance reminiscent of babies’ eyes.
 
#PoutyMouth
No filler, just fuller

Popularized by the Kardashians, this look is both glamorous and casual at the same time. The plump and full shape of the lips brings it into focus while the earthy colors and matte effect makes this look wearable at any time of the day. No cups are involved in this technique!