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Rankin plays with MAKE UP FOR EVER brand icon

To celebrate MAKE UP FOR EVER launch in the UK and this pioneering partnership, RANKIN has been invited to shoot a series of portrait, reimagining the mouth, MAKE UP FOR EVER brand icon. 14 exclusive photographs will be displayed as part of the Debenhams Oxford Street store taking place on May 19th 2015.

Rankin plays with MAKE UP FOR EVER brand icon

To celebrate MAKE UP FOR EVER launch in the UK and this pioneering partnership, RANKIN has been invited to shoot a series of portrait, reimagining the mouth, MAKE UP FOR EVER brand icon. 14 exclusive photographs will be displayed as part of the Debenhams Oxford Street store taking place on May 19th 2015.

“I love that the brand is so experimental. It was started by Dany as a makeup brand for makeup artists and it still maintains that desire to push the boundaries of what make up can convey, in the art of makeup and the products they create. Go to Dany’s lab and she’s still experimenting with pigments and colors to see what she can create. I really believe in that idea of artistry, to me MAKE UP FOR EVER still has that; it’s in its DNA – something that is creative to make you feel something. I love that about it.” – Rankin

Set to take over the store, MAKE UP FOR EVER and RANKIN will transform the space, turning it into a modern gallery and exhibiting the exclusive artworks. Added drama will descend on the 22nd and 23rd in the form of “live” windows, demonstrations of Body Art where models will appear in choreo¬graphed catwalks show inside and outside of the store.