Philosophy
Philosophy

LIFE IS A STAGE

Philosophy

Philosophy

LIFE IS A STAGE

“Life is a stage on which everyone performs their part. MAKE UP FOR EVER strives not only to be at the service of artists and to accompany them in their performances, but also to help every woman embody who they really want to be each day”. Dany Sanz.

At MAKE UP FOR EVER, we believe that “LIFE IS A STAGE” and people are the artists of their own lives. The brand allows everyone to create their own character and to reveal their own individuality and personality.

Our mission is to create to educate to elevate. The brand allows everyone access to all products and benefits that the professional makeup artists enjoy. The brand has always worked with professionals to stay on the cutting-edge of technological, formulistic and artistic advances.

MAKE UP FOR EVER is exuberant, eclectic and full of energy, enthusiasm and play. The brand considers makeup as a means of self-expression and invites its Tribe to play, experiment and ultimately re-discover their inner artist. This joyful and free spirit covers all aspects of the line, from product development to the trusting relationship with customers. 

MAKE UP FOR EVER shares its passion through education. As mastery unleashes creativity, the brand teaches everyone to free their personality and to discover and claim their true selves. Merging talent, promoting artistry and sharing knowledge are at the heart of the brand.