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The Best Foundation For Natural-Looking Skin: Ultra HD

Here’s how to use our best-selling foundation

The Best Foundation For Natural-Looking Skin: Ultra HD

The Best Foundation For Natural-Looking Skin: Ultra HD

Here’s how to use our best-selling foundation

When the Make Up For Ever HD Foundation first launched in 2008, a makeup revolution launched with it. The first of its kind and often referred to as one of the best foundations, HD Foundation was designed to make skin look like skin – on any complexion and in any light. To the naked eye, it provided seamless, undetectable coverage and a natural-looking finish that could be achieved easily on a daily basis, for the person who’s always on-the-go, a makeup junkie, a pro artist, or anyone in between.

But the desire for HD Foundation reached far beyond that. With ever-evolving HD cameras sweeping the television and film industries, the need for a foundation with an everyday formula that could instantly create a perfect complexion – no matter the setting – was greater than ever. HD Foundation was the solution makeup artists working in film and television needed to achieve the smooth, flawless, natural look they were striving to create. They instantly fell in love with the foundation’s lightweight, skin-like finish, making it a must-have in kits and on vanities around the world. And with that, the holy grail for foundation was born.

As technology advanced, so did HD Foundation, which led to it being re-developed in 2015 to Ultra HD Foundation, a formula that would be able to accommodate the needs of today’s cameras. Known for its undetectable medium coverage and natural, skin-like finish for up to 24 hours, it continues to be a staple in makeup kits around the world. Co-created with our pros to perfectly match an even wider range of skin tones and undertones, Ultra HD Foundation is now available 50 shades!

Want to get the most out of your Ultra HD Foundation? Here’s how our pro makeup artists recommend using it to achieve everything from sheer to full coverage.

PREP YOUR SKIN
Before applying foundation, prep your canvas with a few drops of our Ultra HD Skin Booster to add a dose of hydration and radiance. Then, follow it with a rice-size amount of Step 1 Skin Equalizer primer that suits your needs, whether you want to control redness or oil, add moisture or smooth texture.

FOR MEDIUM COVERAGE
To achieve a natural look that hides imperfections, apply Ultra HD using a flat foundation brush like Artisan Brush #108. Start at the center and blend out and down, repeating on the chin and forehead, blending into the hairline.

FOR SHEER COVERAGE
Your fingertips are your best tool for achieving sheer coverage. After applying a few drops to your fingers, swipe it on the center of your face, again blending out and down.


FOR FULLER COVERAGE
For even more coverage on any areas, go back and gently tap more foundation onto skin using your fingertips or your brush.

ADD FINISHING TOUCHES
Smooth the look of your complexion even more by buffing a small amount Ultra HD Microfinishing Loose powder onto the skin. Then, lock everything in place with Mist & Fix Setting Spray for a boost of radiance and even more staying power.