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Mr. Grey Will See You Now...
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Mr. Grey Will See You Now...

Unlock the makeup secrets from the hottest movie of the year and discover the limited edition MAKE UP FOR EVER collection inspired by Ana, the main character in the movie FIFTY SHADES OF...

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Pick and choose the right color for your eyes with the new Palette Creator
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Pick and choose the right color...

With the new Palette Creator, get personalized recommendations for appropriate eyeshadow selections according to eye color and desired makeup result (natural, smoky or...

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Pro Finish, wear it your way!
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Pro Finish, wear it your way!

Did You stay up late last night? You are so busy this morning that you do not have the time to do your makeup? Whatever your excuse might be, we have a solution to look flawless in just...

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Equalize your skin with the new primers, STEP1 Skin EQUALIZER
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Equalize your skin with the new...

"As painters always start with a smooth, perfectly prepped canvas to ensure a perfect end result, makeup artists need unified, flawless even-textured skin as a the starting point for...

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Spring Color 2015
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Spring Color 2015

Who is the star topping the bill this spring? Color! Its brightness heightened by the sunlight. Make a date with the star shades this season, such as pink and copper, revisited in rare...

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White Definition, new packaging still refillable
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White Definition, new packaging...

More than a powder, WHITE DEFINITION is what a woman can-do without: makeup that creates perfectly natural skin because it adapts to every lifestyle and desire for...

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Hirugao: when makeup meets TV drama
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Hirugao: when makeup meets TV...

Japanese drama series title "Hirugao" is derived from a relatively new Japanese expression "Heijitsu Hirugao Tsuma" which refers to housewives having afternoon affairs while their...

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Holiday kits, the essence of MAKEUP FOR EVER in a case
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Holiday kits, the essence of...

Who never wanted to be the most beautiful on Winter Holiday? Now it is time to think about your look on these very special days … And you don’t know how to do your makeup neither the...

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