Philosophy
Philosophy
Philosophy

Philosophy

LIFE IS A STAGE


MAKE UP FOR EVER is the professional makeup brand who provides performers with the makeup and tools needed to transform for the stage. Since our beginning in 1984, we create high performance products for professional makeup artists and makeup fans all around the world. We believe that “LIFE IS A STAGE” and people are the artists of their own lives.

MAKE UP FOR EVER’s mission is to “create and educate to elevate”. The brand allows everyone access to all products and benefits that the professional makeup artists enjoy. The brand has always worked with professionals to stay on the cutting-edge of technological, formulistic and artistic advances.

MAKE UP FOR EVER believes that people are the artists of their own lives. By providing a nearly infinite product offer, the brand allows everyone to create their own character and to reveal their individuality and personality.

MAKE UP FOR EVER is exuberant, eclectic, full of energy and enthusiasm. The brand considers makeup as a means of self-expression and invites its Tribe to play, experiment and ultimately re-discover their inner artist. This joyful and free spirit covers all aspects of the brand, from product development to the trusting relationship with customers.

MAKE UP FOR EVER shares its passion through education. As mastery unleashes creativity, the brand teaches all makeup techniques to free one’s personality. Merging talent, promoting artistry and sharing knowledge are at the heart of the brand.