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MAKE UP FOR EVER celebrates universality in an unprecedented campaign for Ultra HD foundation

Be You. Life is a Stage.

MAKE UP FOR EVER celebrates universality in an unprecedented campaign for Ultra HD foundation

MAKE UP FOR EVER celebrates universality in an unprecedented campaign for Ultra HD foundation

Be You. Life is a Stage.

MAKE UP FOR EVER’s ULTRA HD range has pushed back the boundaries of complexion expertise to their limits, offering an amazingly extensive range of 40 shades that adapt to every skin tone, from the lightest to the darkest. In an unprecedented campaign featuring 40 Millenials, each representing one shade of ULTRA HD foundation, MAKE UP FOR EVER celebrates universality and encourages individuals to be who they want to be, without any gender stereotypes. MAKE UP FOR EVER allows everyone to choose who they want to be - male, female, gender fluid - or even a different person each day. With ULTRA HD, the brand encourages everyone to be the ultimate version of themselves, with no limitations to whom they are or whom they want to be.

  • Tags:
  • Ultra HD,
  • 4K technology,
  • Invisible makeup,
  • complexion,
  • Perfection,
  • foundation,
  • Flawless,
  • Lips,
  • Skin preparation,
  • Unify,
  • Routine