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Watertone Foundation instantly enhances your skin for a natural fresh finish.
Its good for skin formula offers no transfer properties and a 24h hydration.
Watertone foundation instantly enhances your skin for a natural fresh finish.
Its good for skin formula offers no transfer properties and a 24h hydration.
Watertone offers a buildable light to medium coverage for a natural glow.
The water-fresh formula of our foundation brings hydration* and radiance** during 24h with all day comfort and imperfections appearance minimized.
Your skin stays hydrated and clean, it lets your skin breathe with a fresh radiance effect!
Its respectful formula is elaborated with 94% natural origin ingredients***, 78% water based and contains no animal derived ingredients.
Watertone foundation is for normal to oily skins and suits sensitive skins. It suits to every skin tones : light skin, medium skin, tan skin and deep skin. Its 12 shades blend harmoniously with the skin to create the perfect natural , tone to tone finish.
Its texture is light and fresh for a natural and flawless looking finish. Whether it is applied with fingers or with our dedicated tools, achieve a perfect application for a natural fresh finish is easy!
Watertone is the perfect foundation which lasts all day long, no transfer garanted : mask-proof, humidity-proof and sweat-proof.
#befearless
MAKE UP FOR EVER presents the new WATERTONE foundation, co-created with professional makeup artists.
Never be afraid to use a foundation ever again, show who you really are and what makes you unique.
It will make you change your mind and erase any fear you might have regarding using a foundation.
*Intrumental test on 11 subjects.
**Intrumental test on 20 subjects.
***Calculation based on ISO Standard 16128 Part II, as well as supplier raw material data, water percentage included. The remaining 6% help optimize the formula's sensorial texture and stability over time.
Watertone suits to every skintones with its 23 shades that blend harmoniously with the skin to create the perfect natural , tone to tone finish.
Whether it is applied with fingers or with our dedicated tools, achieve a perfect application for a natural fresh finish is easy!
Watertone is a mistake proof application foundation.
Create the perfect skin finish with Watertone sponge or the New #116 brush.
PRO TIP
To achieve a flawless complexion:
WATERTONE + MIST & FIX
Choose a WATERTONE shade that matches the skin tone. This foundation is mistake-proof and easy to apply with fingers. A sponge will offer more coverage, and Artisan Brush #116 will provide a lighter finish when applied in circular motions.
Then, apply a few sprays of Mist & Fix to the whole face from 6-8 inches away, delivering even longer makeup wear.
COMPLEXION ROUTINE
#1 PREP YOUR SKIN
Correct tone and texture issues and make your makeup last all day with Step 1 Primers. A range of 9 formulas, Step 1 Primers allow you to instantly address any skin concern, including shine, oily skin, redness, enlarged pores and texture, lack of radiance, and more. After skincare, apply with fingers all over the face or on targeted areas.
Pro tip: Apply a drop of Grayness Reducer or or Dullness Eraser Step 1 Primers as a base under the eyes to neutralize blue and purple tones.
#2 EVEN OUT COMPLEXION
Even out the complexion with WATERTONE Foundation. Choose a shade that matches the skin tone. If using a shade that is darker than skin’s natural tone blend foundation down the neck to avoid harsh lines around the jaw.
For more coverage, wait for the first layer to dry and apply another layer to specific areas of the face using a sponge.
This foundation is easy to apply with fingers or makeup tools: The #116 brush will deliver a lightweight, natural finish when applied in circular movements.
#3 HIDE DARK CIRCLES
With its weightless formula, Ultra HD Concealer reduces the appearance of dark circles and leaves the eye area smoothed, hydrated and ultra-comfortable. Apply a few dots around the eye area and tap to blend it out with fingers – skin’s warmth will allow for a more natural and flawless result.
#3 SET MAKEUP
Set makeup with the Ultra HD Microfinishing Powder, concentrating on the center of the face.
Then apply a few sprays of Mist & Fix o the whole face from 20 centimeters away.
Pro tip: use Mist & Fix as a base to hydrate the skin before applying foundation, or throughout the day to refresh the complexion. And to make your makeup last even longer, mix a drop of MIST & FIX in with foundation to thin it out.
