ULTRA HD Page MAKE UP FOR EVER

EXPERIENCE PICTURE PERFECT FOUNDATION
DISCOVER

Our best-selling, everyday liquid foundation, available for every skintone. With its superior blendability, natural flawless finish and lightweight texture on the skin, Ultra HD Foundation is definitely a must have product for PROs and for you!
DISCOVER
F L A W L E S S
COMPLEXION

2 4 H
WEAR

B U I L D A B L E
COVERAGE

co-created
with our
pros

PRO MAKEUP
ARTISTS'
FEEDBACK

« When I was 17, I didn’t have a lot of money to invest in a big kit, but I did invest in 3 foundations and that was the Make Up For Ever Ultra HD Foundation. To this day, I still happen to use it, and it’s one of my all-time favorites.»

Etienne, Makeup artist
@etienneortega

« Ultra HD foundation has been with me since the beginning of my career because it is buildable, it is thin, and you can get a natural second skin finish. Even today on fashion shows and shoots, it is essential. »

Samira Goyette, Makeup artist
@samira_pikpo

« It comes in shades that suit every skin tone and I know it's gonna work on everyone because it does work on every skin type as well. I just love a foundation formula that can do whatever I want it to do.»

Hindash, Makeup artist
@hindash

CLIENT
REVIEWS

« I started using MAKE UP FOR EVER about 4 years ago and I haven’t turned back. Even in the summer when I get a little darker my shade still blends well!! I also use their primer and finishing powder. I’m basically a superstar when I’m done. Team makeup forever forever ! »

India, 29

« Had a sample of this in my Ipsy bag a few months ago. It was an immediate game changer and I burned through that little tube like nobody's business. I'm back to buy my 2nd tube and STILL obsessed with how awesome this foundation is. Love, love, love !!!»

Carin, 30

« I’m 18 with oily/cystic skin. This foundation really gives me a “no makeup” look. Does not oxidize much either! My skin does get oily throughout the day so I use primer and setting powder as well. Does not cover up my acne/acne scars the BEST but concealer will do the trick. »