MAKE UP FOR EVER is a collective of makeup artists co-creating high-performance products and services. Through our artistry we inspire and empower people to unleash their personal edge.

Since its inception in 1984, MAKE UP FOR EVER has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits.

Education and transmission are at the core of the brand’s mission. MAKE UP FOR EVER is the only brand with a worldwide network of makeup schools from Paris to Shanghai : the MAKE UP FOR EVER ACADEMY.

MAKE UP FOR EVER is passionate about diversity and individuality, encouraging everyone to bring out their singularity, claim it and have fun with it. At MAKE UP FOR EVER, we are a team, we are your team and everyone is welcome.


Dany Sanz, former Fine Arts student, founded MAKE UP FOR EVER in 1984 to address the unmet needs of makeup artists. In the 80’s, the makeup universe was lacking creativity with very few products available and a limited number of shades.

She started developing highly pigmented and high-performance formulas, coupled with tailor made tools and brushes. A true revolution in the world of makeup: a creative and innovative brand with products designed for everyone. Dany Sanz has been teaching makeup techniques for the past 40 years and has inspired generations of makeup artists and onwards as an authentic pioneer. Her legacy lives on.

“Products are serious, but makeup remains a game. I wanted to create a universe of freedom by imagining infinite colors with high technology with simple products for an ultra-long-lasting result. I wanted makeup to become a source of inspiration, a real field of possibilities.” Dany Sanz, Founder of MAKE UP FOR EVER