Pro only
Events & Education August 29, 2013

MAKE UP FOR EVER Pro is dedicated to supporting makeup artists and beauty professionals through educational and pro events around the country.

Events & Education

Our PRO team constantly strives to bring the pro community continuing education by way of MAKE UP FOR EVER Pro Educators and industry guest presenters in NYC, LA, and beyond. We also participate in many top industry trade shows and produce our own regional pro only events.

Events & Education

August 29, 2013

MAKE UP FOR EVER Pro is dedicated to supporting makeup artists and beauty professionals through educational and pro events around the country.

Cool-off, hang-out, and talk technique with MAKE UP FOR EVER Educators as they demo this season’s best sweat-proof looks using MAKE UP FOR EVER’s newest family members:
WATER BLEND foundation and Aqua XL!
Between artistry demos: play with product, get foundation matched, and learn about skincare, hair styling, and nail design, all while getting pampered by our brand partners.
Plus, enter one of three amazing giveaways, enjoy a Backstage Discount, and take advantage of WATER BLEND and Aqua XL one day product specials.
Pop in education, just get a treatment, or stay all day.
Compliments of MAKE UP FOR EVER Pro.

Schedule of Events:

11:30am Lounge Opens
12:00pm Mini-Seminar "Complexion, complexion, complexion" featuring WATER BLEND
12:30pm Giveaway Drawing (entrants must be present to win)
1:30pm Mini Seminar “Skincare Basics” by Skin INC.
3:00pm Mini-Seminar “All eyes on you” featuring Aqua XL
3:30pm Giveaway Drawing (entrants must be present to win)
4:30pm Mini Seminar “Hair for Makeup Pros” by Shea Moisture
5:00pm Mini-Seminar “Lip Service,” special sneak preview of our next innovation for lips
5:30pm Giveaway Drawing (entrants must be present to win)
6:00pm Lounge Closes

Event Highlights:

Hair, nail and skin appointments available on a first-come first-served basis

Share your love and get your Share More Love Project portrait done by http://sharemorelove.org/

Cool Beverages and Sweet treats

Featured product play stations

Giveaway drawing with gifts from SKIN Inc., CND Nail Design, Shea Moisture and MAKE UP FOR EVER

Sample bar sponsored by SKIN Inc., CND Nail Design, and Shea Moisture

All guests will enjoy a Backstage Discount 40% for registered Backstage Card holders, 20% for Aspiring Backstage Card holders, and take advantage of shopping specials:  WATER BLEND and Aqua XL, 5 or more for 50% off.


NYC PRO STUDIO 8 E. 12th Street, ground floor

RSVP by emailing your name and guests to PRORSVP@MAKEUPFOREVERUSA.COM

Baking. Pinched. Beat. These terms are not just trending, they are the language of makeup history.

Before there was Instagram, there was Drag.

MAKE UP FOR EVER’s Director of Artistry & Education Lijha Stewart is teaming up with Pro Educator Nicholas Lujan to demystify the terminology and breakdown the transformative makeup techniques used by Drag Queens & Kings to create their gender bending alter egos.
Following a lecture and demo, attendees will participate in a guided hands-on workshop where they can transform themselves or a friend in a safe space.
Level: Intermediate

Location and time:

MAKE UP FOR EVER NYC Studio 8 E.12th St. NY, NY 10003, storefront
11:30pm-3:00pm, 3.5 hrs., 90min seminar, 90min guided hands-on workshop, with 30min break


11:30AM-1:00PM Seminar and demo
1:00PM-1:30PM Break, Model arrivals (optional)
1:30PM- 3:00PM Hands-on Workshop

Note to aspiring students:
Registrants will receive a confirmation email with further information but please note, students can either self-practice or bring a model to practice on. Product will be provided for hands-on practice.


$75 redeemable in product for current Backstage Card holders.
$125 redeemable in product for aspiring Backstage Card holders.


Very limited spaces available.

For more information and to RSVP please email prorsvp@makeupforeverusa.com
Include your full name and contact phone number. Bookings are not confirmed until payment information is collected.

Or Call the NYC Studio at 212-941-9337.



Thank you to everyone who joined MAKE UP FOR EVER at the 11th annual The Makeup Show NYC this past weekend!

We had an amazing time as always, and were SO proud to be there to help The Makeup Show honor our Founder & Creative Director Dany Sanz as an industry icon!

Enjoy some photos below of the retrospective gallery dedicated to Dany & MAKE UP FOR EVER, as well as the artistry we created for The Makeup Show throughout the weekend!

Dany with fellow honoree and industry legend Linda Mason! INNOVATOR. ARTIST. EDUCATOR. ICON.

The MAKE UP FOR EVER lip logo, 1984 & today

The Classic Red MAKE UP FOR EVER lipstick, through the ages

Dany’s inspiration drawing for our brand new AQUA XL Eye Pencils

Dany working during her Art School Keynote, exploring the application of fine arts training in makeup artistry

Finished “artwork” from Dany’s keynote!

Beautiful half-body paintings by MAKE UP FOR EVER Academy alums greeted us at The Makeup Show!

Artistic beauty-to-runway look by Jen Evans, Lead Educator at MAKE UP FOR EVER Academy

A HUGE thank you to The Makeup Show for another stellar weekend - see you next time! 


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