ULTRA HD FOUNDATION

Invisible Cover Foundation

Iconic foundation that provides undetectable medium coverage and a blurred, skin-like finish for up to 24 hours. Now in 50 shades to match your complexion.

$43.00

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Delivery Standard available as of 01/24/2020

Description
Ingredients
How to use it
Inspiration

Our best-selling, everyday liquid foundation – now in an extended range of 50 skin-like shades. With its superior blendability, advanced blurring properties and lightweight, natural finish, Ultra HD Foundation is frequently named one of the best liquid foundations by pros and makeup lovers alike. It provides medium, buildable coverage that looks like skin, thanks to a unique weightless formula that contains hydrating Hyaluronic Acid. Smart adaptive pigments adjust to your complexion, and skin fusion technology makes the formula blend seamlessly. Originally created to appear flawless to the naked eye and on advanced HD cameras, Ultra HD Foundation is the key to achieving a perfect skin finish.

TESTING RESULTS
In a consumer panel study of 134 women after 1 week of use:

- 96% agreed the texture was comfortable all day long
- 94% agreed the texture did not dry out their skin
- 94% agreed the makeup result looked natural
- 91% agreed their complexion was corrected
- 93% agreed their complexion was even
- 89% agreed all their imperfections were concealed
- 88% agreed their complexion was smoothed
- 87% agreed their pores were blurred

Pair with our Ultra HD Self-setting Concealer now in 26 shades!

Try our NEW Artist Nude Creme Liquid Lipstick

MEDIUM COVERAGE
Apply using a flat foundation brush like Artisan Brush #108, starting at the center and blending out and down. Repeat on the chin, followed by the forehead, blending into the hairline.

FOR SHEER COVERAGE
Apply with fingertips, beginning at the center of your face and blending out and down.

FOR EXTRA COVERAGE
For added coverage on any areas, go back and gently tap more foundation onto skin using your fingertips or your brush.