LIFE IS A STAGE

"Life is a stage on which everyone performs their part. MAKE UP FOR EVER strives not only to be at the service of artists and to accompany them in their performances, but also to help every woman embody who they really want to be each day" - Dany Sanz

MAKE UP FOR EVER is the professional makeup brand that provides performers with the makeup and tools needed to transform for the stage. Since our beginning in 1984, we create high performance products for professional makeup artists and makeup fans all around the world.

Our mission is to create to educate to elevate. The brand allows everyone access to all products and benefits that the professional makeup artists enjoys. The brand has always worked with professionals to stay on the cutting-edge of technological, formulistic and artistic advances.

At MAKE UP FOR EVER, we believe that “life is a stage” and people are the artists of their own lives. The brand allows everyone to create their own character and to reveal their own individuality and personality.

MAKE UP FOR EVER is exuberant, eclectic and full of energy, enthusiasm and play. The brand considers makeup as a means of self-expression and invites its tribe to play, experiment and ultimately re-discover their inner artist. This joyful and free spirit covers all aspects of the line, from product development to the trusting relationship with customers.

MAKE UP FOR EVER shares its passion through education. As mastery unleashes creativity, the brand teaches everyone to free their personality and to discover and claim their true selves. Merging talent, promoting artistry and sharing knowledge are at the heart of the brand.

 

DANY'S LIFE

"I dreamt of a place where make-up artists could find everything that they needed for their art as well as
a collection of reliable, authentic products with professional performance."
- Dany Sanz

Following her studies at the Ecole des Beaux-arts, Dany Sanz began her professional life as a painter and sculptor. Her work in the theatre planted the seeds for the creative discipline that would be the driving force behind MAKE UP FOR EVER one day. While working on theatre sets one day, she discovered by chance that she could also paint on the actors’ skin; a revelation she coined as her “paintings in motion”. As a result she began teaching the techniques of body painting to other makeup artists, slowly creating a following in the makeup community.

In the 1980’s there were very few products available to professional make-up artists and those available came in a limited number of shades. Dany therefore decided to create her own products with the help of her students. As more and more make-up artists and students began to request her products, she felt it was time to take things one step further. With the help of her husband, Jacques Waneph, she created MAKE UP FOR EVER in September of 1984 by setting up her workplace and boutique at 5 rue la Boétie in the 8th arrondissement of Paris.

From the start MAKE UP FOR EVER was a team effort with the help of Dany Sanz’s “Tribe” – made up of close friends, family members and students. At the time of its inauguration the MAKE UP FOR EVER Boutique at 5 rue la Boétie was a unique and eclectic place. The boutique was a necessary stop for makeup artists in need of the incredible variety of products, many of which were not available anywhere else: Star Powders, Pure Pigments, Glitters, Lipstick Palettes and the iconic collection of 100 Eye Shadows, all of which were hand-filled in the cellar of the boutique. What followed were years of growth and expansion for the brand as it slowly began appearing in various countries around the world due to the recognition in the professional makeup realm.

Dany Sanz watched her passion grown into a prized company within the prestigious LVMH luxury group in the late 1990s. With the brand’s success, Dany’s dream to create a MAKE UP FOR EVER ACADEMY came true in September of 2002. Dany was able to return to her first love of teaching by transmitting her talent, knowledge and techniques to new generations of make-up artists.