MAKE UP FOR EVER was founded by Dany SANZ in 1984. Her goal was to respond to the needs of professional makeup artists by creating products adapted to all makeup styles, from the most traditional to the most extravagant. Today, Dany SANZ is the brand's Artistic Director. Its products are prominently featured in SEPHORA stores in Europe and the United States, as well as in department stores in Asia and the Middle East, where the brand has been highly successful. MAKE UP FOR EVER also has a network of 17 professional boutiques where makeup artists can procure all the 1,400 product references the range offers. The range includes foundations, eye shadows, lipsticks, gloss, body makeup, eyeliner pencils, loose powders, makeup removers, brushes, false eyelashes, glitter and more, in addition to artistic products and makeup for special effects.
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