WE ARE A COLLECTIVE OF MAKEUP ARTISTS

At MAKE UP FOR EVER, we celebrate your unique beauty. That's why we've made the expertise of our collective of makeup artists available to you, to offer you the most innovative and efficient products and tips. Our goal? To help you unleash your creativity and express your inner artist.

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PRODUCTS CO-CREATED BY OUR PROS, FOR YOU

40 of our top makeup artists work hand-in-hand to dream up the most efficient products possible. We develop products at the forefront of technological and artistic advances in texture, color and performance.

HIGH-PERFORMANCE PRODUCTS

MORE THAN 20 YEARS OF TRAINING EXPERTISE

The MAKE UP FOR EVER ACADEMY celebrates more than 20 years of education, sharing our unique makeup techniques with the world. From Paris to Shanghai, our community of passionate instructors supports the makeup artists of tomorrow through interactive and educational content, for professional training recognized worldwide.

DISCOVER A BRAND WITH 35 YEARS OF HISTORY

"The products are serious, but makeup is still a game. I wanted to open a universe of freedom, imagining an infinity of colors, with ultra sharp and simple products, with ultra long-lasting results. I wanted makeup to become a source of inspiration, a real field of possibilities."

Dany Sanz

Dany Sanz joins the School of Fine Arts where she learns to draw and paint in the regions of art.

MAKE UP FOR EVER is founded. Dany Sanz transposes her artist palette to the world of makeup and creates ARTIST, a collection of 100 colors designed for everyone.

Integration of the brand into the LVMH group.

Dany puts her immense expertise in training at the service of all and creates the MAKE UP FOR EVER ACADEMY. MAKE UP FOR EVER then becomes the only makeup brand to have a world-renowned makeup school.

Birth of AQUA, a range of waterproof products developed to withstand the most extreme situations.

The flawless foundation, HD, is born, followed by ULTRA HD in 2015.

Launch of ARTISAN BRUSHES, a collection of 76 professional brushes.

Creation of Watertone, a transfer-proof foundation, made of 98% natural ingredients, with a natural finish for radiant skin.

HD SKIN, MAKE UP FOR EVER pushes the boundaries of foundation: an undetectable finish for a perfect complexion.

DISCOVER A BRAND WITH 35 YEARS OF HISTORY

Dany Sanz

We’re committed to you

Together, our teams are committed to providing you with responsible and sustainable beauty products.

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THOMAS RIEHL, Director of International Supply Chain & Sustainable Development
"At the origin of COMMITTED FOR EVER, there is a strong desire to bring concrete solutions. Each department works for change and for more meaning and responsibility on a daily basis."

FOR THE PROS

Whether you are a student, professional makeup artist, or makeup is part of your professional practice, we are here to accompany you in the exploration of each of your projects. MAKE UP FOR EVER aims to meet the needs and requirements of makeup professionals everywhere.

OUR STORES

Welcome to our stores! Find our makeup artists for personalized support that’ll help you unleash your personal edge.

3,200 POINTS OF SALE IN MORE THAN 60 COUNTRIES
1,060 PRODUCTS FOR ALL
1,940 EMPLOYEES INCLUDING 80% OF MAKEUP ARTISTS

OUR STORES

OUR ONLINE SERVICES

We know how difficult it can be to find your foundation shade – or even your perfect lipstick -- online. In collaboration with our makeup artists, we’ve developed tools that use Artificial Intelligence to assist you in shade selection on a variety of our products.