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MAKE UP FOR EVER BACK-TO-SCHOOL GIVEAWAY

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN

ELIGIBILITY:
The Make Up For Ever BACK-TO-SCHOOL Giveaway (the “Giveaway”) is open to legal residents of fifty (50) United States and District of Columbia, who are 13 years of age or older. An eligible minor must have a parent’s or legal guardian’s permission to participate. Employees, representatives and agents of MAKE UP FOR EVER LLC (“Sponsor”), its parent, subsidiaries, affiliates and advertising and promotion agencies, Giveaway judges and members of their immediate family (spouse, parent, children, siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, are not eligible. Void where prohibited. Giveaway is subject to all applicable federal, state and local laws.

GIVEAWAY PERIOD: The Giveaway begins at 12:01 a.m. Eastern Time (“ET”) on August 28, 2017 and ends at 11:59 a.m. ET on August 31, 2017 (“Giveaway Period”)

HOW TO ENTER: During the Giveaway Period, to enter, follow @makeupforeverus on Instagram and (i) like one of two designated “Giveaway” photos on Instagram (per the Posting Schedule below), (ii) ask a beauty question in the comments section, and (iii) tag 3 friends in comments section. You can enter unlimited times; however, each question must be substantially different than any other question submitted by you (as determined by Sponsor in its sole discretion). If you do not have an Instagram account, establishing an account is free. All Instagram terms apply. Your Instagram account must be set to “public” in order for your entry to be eligible. You can return the applicable account to “private” any time after the winner has been announced.

Posting Schedule Date (on or about)

First Monday, 8/28/17

Second Thursday, 8/31/17

ENTRY REQUIREMENTS:
The beauty question you post will have no impact on your chances of winning; however, entry must be in keeping with Sponsor’s image and not be offensive or inappropriate, as determined by Sponsor in its sole discretion. Entry must not defame or violate or infringe upon the rights of any person or entity. Sponsor reserves the right to disqualify any entry that it determines, in its sole discretion, is not in compliance with these Official Rules.

By submitting an entry, each entrant (and, if an eligible minor, his/her parent or legal guardian) (i) the entry complies with these Official Rules (as set forth more fully in the Publicity Grant/Grant of Rights to Entries section below).

WINNER DETERMINATION: Following the conclusion of the Giveaway Period, Sponsor will conduct a random drawing to select a potential winner from among all eligible entries received. Odds of winning depend on the number of eligible entries received.

WINNER NOTIFICATION: Potential winner will be notified via a comment on his/her winning post or direct message and he/she will have 48 hours from notification to respond to Sponsor. Potential winner may be required to execute and return an Affidavit of Eligibility and a Liability Waiver and, unless prohibited, a Publicity Release within five (5) days of date of issuance. If potential winner does not respond to the initial notification within the

time period stated, all required documents are not returned within the specified time period, prize notification or prize is returned as undeliverable, or potential winner is not in compliance with these rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner may be selected. Sponsor will fulfill prize within thirty (30) days of winner verification unless another time period is specified by Sponsor.

PRIZE: Winner will receive $1000 in Make Up For Ever product (the specific products to be selected by Sponsor in its discretion). Approximate Retail Value (“ARV”): $1000. Prize is non-assignable and nontransferable and cannot be redeemed for cash. Prize is awarded “as is” with no warranty or guarantee, either express or implied. Winner is responsible for all federal, state and local taxes as well as any costs and expenses associated with prize acceptance and use not specified herein as being provided. Winner may not substitute prize, but Sponsor reserves the right, in its sole discretion, to substitute the prize (or portion thereof) with one of comparable or greater value. All prize details are at Sponsor’s sole discretion.

PUBLICITY GRANT/GRANT OF RIGHTS TO ENTRIES: By submitting an entry, each entrant (and, if an eligible minor, his/her parent or legal guardian) waives all moral rights in and to the entry and grants to Sponsor and its licensees, successors and assigns an irrevocable, perpetual, unlimited, royalty-free, fully paid-up license to reproduce, distribute, display, exhibit, exploit, perform, edit, create derivatives of, and otherwise use the entry and all elements of such entry, together with any other material, and the name, user name, city and state/province of residence, voice, image and/or likeness of entrant (including, but not limited to, Instagram profile photo), in any and all media now known or hereafter devised, in any manner, in whole or in part, worldwide, without compensation or notification to, or permission from, entrant or any third party, for any purpose whatsoever, including without limitation, for purposes of advertising or trade. Entrant (and, if an eligible minor, his/her parent or legal guardian) agrees that, if required by Sponsor, he/she (and, if applicable, the photographer) will sign documents to this effect and will provide Sponsor with a high resolution copy of the photograph that is part of his/her entry. Released Parties are not responsible for any unauthorized use of entries by third parties. Sponsor has no obligation to make use of the rights granted herein.

GENERAL CONDITIONS: By participating, each entrant (and, if an eligible minor, his/her parent or legal guardian) agrees: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects; and (b) to release, discharge and hold harmless Sponsor, Instagram, LLC, and their respective parents, subsidiaries, affiliates and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Giveaway or the acceptance or use of the prize. Released Parties are not responsible for (i) lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries, posts, comments or messages; (ii) lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications; (iii) failed computer, satellite, telephone or cable transmissions, lines, or technical failure; (iv) jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (v) other errors or difficulties of any kind, whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the Giveaway, including, without limitation, errors or difficulties which may occur in connection with the administration of the

Giveaway, the processing of entries, the announcement of the prize or in any Giveaway-related materials; (vi) any incorrect or inaccurate information, whether caused by users, tampering, hacking, or by any equipment or programming associated with or utilized in the Giveaway; or (vii) injury or damage to any person's computer related to or resulting from participating in this Giveaway. Persons who tamper with or abuse any aspect of the Giveaway or Sponsor social media account, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the Giveaway be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Giveaway and if terminated, at its discretion, randomly select the winner from among all non-suspect, eligible entries received or as otherwise deemed fair and appropriate by Sponsor.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. If any provision of the Official Rules is determined to be invalid or otherwise unenforceable, then the Official Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Should the winner make any false statement(s) in any document referenced above, the winner may be required to promptly return to Sponsor his/her prize, or the cash value thereof. WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS GIVEAWAY OR UNDERMINE THE LEGITIMATE OPERATION OF THE GIVEAWAY IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.

PRIVACY: By participating, you (and, if an eligible minor, your parent or legal guardian) consent to receive electronic messages from the Sponsor (and/or its representatives or agents) for the purposes of prize notification and fulfillment. You will not otherwise be contacted except in accordance with these Official Rules, or as otherwise permitted or required by law. Sponsor and its authorized agents and representatives will use your personal information for the purposes of administering the Giveaway and prize fulfillment. Information submitted in connection with this Giveaway will be used in accordance with Sponsor’s Privacy Policy, available at http://www.makeupforever.com/us/en-us/privacy-policy.

WINNER’S NAME: The name of the winner will be posted on www.makeupforever.com after September 4, 2017.

Sponsor: MAKE UP FOR EVER LLC, 841 Broadway, 4th Floor, New York, NY 10003.

This Giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. You understand that you are providing your information to Sponsor and not to Instagram.

Facebook and Instagram Post Disclosures:

No purchase necessary. 50 US/DC, 13+. Ends 11:59 a.m. ET 8/31/17. Void where prohibited. Official Rules at 
https://www.makeupforever.com/us/en-us/back-school-giveaway-terms.

Tweet Disclosures:

NoPurNec13+Rules@https://www.makeupforever.com/us/en-us/back-school-giveaway-terms